Data Research

Data Collection:
Data collection is the heart of any research. No study is complete without the data collection. This research also includes data collection and was done differently for different type of data.
TYPES OF DATA
Primary Data:
For the purpose of collecting maximum primary data, a structured questionnaire was used wherein questions pertaining to the satisfaction level of the customer about pantaloons product(apparel), the quality, color, variety of products, the availability of different brands etc were incorporated.
Secondary Data:
Internet, Articles, Newspapers
The data that were gathered for the prior information of the details about pantaloons and its product were through the company’s website, the articles, and newspapers.
2. INSTRUMENTS OF DATA COLLECTION
For collecting the data we have selected questionnaire and interview method. In this we distributed the questionnaire to respondents and personally interviewed them. We had prepared the questionnaire and we met the employees personally for filling it and interviewing them.

SUGGESTIONS * According to the survey, majority of the respondent were aware about the concept of green marketing but they consist of mainly students. More awareness about green product and green marketing should be spread to common man as well. More advertisement about green products should be done. * Green products used by the respondents were very limited. More and more companies should take up green marketing and produce more green products so that consumers can have more choice * Respondents were using green products but were not aware about it as they didn’t know the eco labels. Awareness about green product as well as eco labels should be spread by the company and government. * Majority of respondents used green products only once for environment sake. Repeat purchase was not there. Companies should focus on it. * Majority of the respondents were quality conscious. Companies should focus on improving the quality of green products. * Family income affected buying behavior of the respondent towards green product. Companies should focus on reducing the price or cost of green product along with improving the quality.

CONCLUSION
The term “green marketing” simply denotes all the activities intended to generate as well as facilitate any exchange in order to satisfy human needs such that satisfying these needs happen with the most minimal input on the environment. Companies all across the globe have started differentiating their products and services by using green products in Indian market. More companies should involve green activities and advertize it as ecological marketing approach is utilized as mere competitive edge.
Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco friendly products.
Income level of the family affects the buying behavior towards green products. Consumers have also become quality conscious, this shows that the focus of green companies should be on reducing the cost without compromising over quality.
Educated people are aware about the concept of green marketing but awareness has to spread among common people. Ultimately green marketing requires that consumers ‘think green, think clean, think eco friendly’ i.e they want a cleaner environment and are willing to “pay” for it, possibly through higher priced goods, modified lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revolution.

Research Methodology this section includes data collection, sample size, questionnaire development and tools of analysis which have been used for interpretation and analysis of data.
Research methodology is initiated before undertaking the research and a foundation was laid from a research design, sampling, method of collection and different analysis technique.
Research methodology can be defined as: 1. The analysis of the principles of methods, rules and postulates employed by a discipline; 2. The systematic study of method that are, can be, or have been applied within a discipline or a particular procedure or set of procedures

1. RESEARCH DESIGN
Research design can be bought as the structure of research. It is the glue that holds all of the elements in a research project together. We often describe using a concise that enables us to summarize a complex design structure efficiently.
Considering the objective of the study, sample survey was conducted and accordingly analysis of information was made. Exploratory research design is used in present study. 2. Sample desingn:
Marketing research can classify in one of three categories: * Exploratory research has the goal of formulating problems more precisely, clarifying concepts, gathering explanations, gaining insights, eliminating impractical ideas, and forming hypothesis. Exploratory research can be performed using a literature search, surveying certain people about their experiences, focus groups and case studies. Exploratory research may develop hypotheses, but it does not seek to test them. Exploratory research is characterized by its flexibility. * Descriptive research is more rigid than exploratory research and seeks to describe user of a product, determine the proportion of population that uses a product or predict fitire demand.