Marketing Research homework on Pizza Heaven. 1. Exploratory research is a form of research conducted for a problem that has not been clearly defined. It helps determine the best research design‚ data collection method and selection of subjects. Even from the definition of exploratory research we can see‚ that it is done in order to define the problem and to help understand in which direction the further research should go. Exploratory research is preliminary‚ and is not conclusive‚ the quality
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QUESTION 1 A Research Design can be defined as a plan outlining how information is to be gathered for an assessment or evaluation that includes identifying the data gathering method(s)‚ the instruments to be used or created‚ how the instruments will be administered‚ and how the information will be organized and analyzed. In other words or in my own words‚ a Research Design is a plan that shows the format or procedure that a research should or is going to take. This can be in terms of methods of
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EXPLORATORY RESEARCH REPORT Contents Introduction and background 3 Importance of the research 3 Scope of the report 3 Research problem/question & Objectives 3 Method 4 Methodological considerations and assumptions 4 Sample considerations 5 Data collection and framework‚ and analytical considerations 5 Ethical considerations 5 Analysis 5 Findings and Recommendations 6 Limitations 7 References 8 APPENDIX A 9 APPENDIX B 26 Introduction and background Importance of the research
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Research Designs • Various methods to conduct research are called research designs. • Three Research designs: – Exploratory research designs – Descriptive research designs – Causal research designs • Each Research design has following components: – Data collection method – Sampling method – Data analysis method Prepared by Prof C Y Nimkar 1 Exploratory Research Prepared by Prof C Y Nimkar 2 Purpose • Exploratory research is conducted to – Know possible causes and possible
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Exploratory research • Exploratory research is most commonly unstructured‚ “informal” research that is undertaken to gain background information about the general nature of the research problem. • Exploratory research is usually conducted when the researcher does not know much about the problem and needs additional information or desires new or more recent information. 1 When to use Exploratory Research Exploratory research is used To gain background information To define terms and
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Brittany Matthews 7/20/2013 Professor: Bell‚ Weslea Assignment 2: Research Proposal Should changes be made to the regulations for foods‚ served in public schools? The topic selected is should changes be made to the regulations for foods which are served in public schools. This topic is selected because of two reasons‚ first‚ education is the base of development on each level‚ whether it is on individual level‚ social level‚ economic level‚ or at national level. The second reason is
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Data Collection: Data collection is the heart of any research. No study is complete without the data collection. This research also includes data collection and was done differently for different type of data. TYPES OF DATA Primary Data: For the purpose of collecting maximum primary data‚ a structured questionnaire was used wherein questions pertaining to the satisfaction level of the customer about pantaloons product(apparel)‚ the quality‚ color‚ variety of products‚ the availability of different
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Please note that the review sheet is just a guide and that questions for the exam will come from .lectures‚ guest speakers‚ videos‚ cases‚ discussions‚ examples‚ and required readings. Chapter 5: Exploratory Research Design: Qualitative Research 1. Compare and contrast qualitative and quantitative research. 2. What are focus groups? # of participants? Setting? 3. How are focus groups conducted? 4. Characteristics and roles of focus group moderators? 5. What the steps in planning focus groups? 6.
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summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this‚ the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally‚ the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics‚ a market research was conducted through a face
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EXPLORATORY RESEARCH ON LIQUID WASTE MANAGEMENTS IN VAGAMON The topic we are selected for our research is “LIQUID WASTE MANAGEMENTS IN VAGAMON”. This topic has a wide scope for research. In order to conduct an exploratory research‚ we will start doing the location analysis. For that we will collect data on the population‚ households‚ population density‚ factories‚ labours‚ sanitation‚ water reserves…etc. Based on the data collected‚ we select a sample frame where the population density is high
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