Consumer trends and drivers of behavior in the US Dairy Food market
Consumer trends and drivers of behavior in the US Dairy Food market
Published on 20 TH MAR. 2014
This report provides an overview of the US Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. Key Features and Benefits
Key consumer demographic groups driving consumption within the US market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups over consume in the category
Market value and volumes over the period 20082018 for the US and nine other countries across the globe.
The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term future.
Key Highlights
US women, on average, have a higher number of Dairy Food occasions per year than men, and can be targeted by products that allow them to meet their health needs, specifically ones that meet lifestyle needs such as motherhood (products that are calcium-enriched for all the family) and working outside of the home (on-the-go Dairy products).
The Yogurt category is expected to record the largest growth over 20132018, at a CAGR of over 4%, driven by its healthy halo positioning as offering multiple nutritional benefits to the consumer, and the increasing popularity of Greek Yogurt. Yogurt is seen as a healthy source
Published on 20 TH MAR. 2014
This report provides an overview of the US Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. Key Features and Benefits
Key consumer demographic groups driving consumption within the US market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups over consume in the category
Market value and volumes over the period 20082018 for the US and nine other countries across the globe.
The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term future.
Key Highlights
US women, on average, have a higher number of Dairy Food occasions per year than men, and can be targeted by products that allow them to meet their health needs, specifically ones that meet lifestyle needs such as motherhood (products that are calcium-enriched for all the family) and working outside of the home (on-the-go Dairy products).
The Yogurt category is expected to record the largest growth over 20132018, at a CAGR of over 4%, driven by its healthy halo positioning as offering multiple nutritional benefits to the consumer, and the increasing popularity of Greek Yogurt. Yogurt is seen as a healthy source