food tech ass task 1
Food Assessment Task One
INITIAL IDEAS
Consumers are a dynamic market in the world, their needs change according to their lifestyle which ultimately affects their food choice. Consumers range from household to career driven and often cater their food choices to their lifestyle, for example, a busy athlete will consume a protein shake on the go, whereas a domestic housewife will engage in a nutritional breakfast meal such as cereal. Consumers need fast, efficient and convenient food products that suit their lifestyle while providing them with nutritional and healthy benefits to fuel their actions for the day.
A recent trend within the consumer market is busy working class citizens that do not have enough time for proper breakfast meals, therefore there has been much food product development that caters for this market, and this includes niche markets such as breakfast bars, yogurts, mini cereal boxes and liquid breakfasts.
However, such niche markets tend to overlook the nutritional value within their products, and hardly cater for the health conscious working class citizens. Therefore a liable product to introduce to this consumer market is Breakfast smoothes which are nutritional, easy, convenient and suitable for a health conscious working class citizen.
SURVEY OF INTENDED MARKET
A survey was created to assess the consumer market as to what their lifestyle is like according to their food choice and consumption. The questions were as follows:
In result of the survey, the answers provide the evidence that women and men aged from 17-35 yrs are health conscious individuals that majorly work, have busy lifestyle and have minimal time for breakfast, the consumers also prefer on- the – go products to supplement their dietary needs, and are attracted to the idea of having an on- the – go smoothie to fuel their daily duties
RESEARCH
As most consumers find it harsh to make appropriate food choices based
INITIAL IDEAS
Consumers are a dynamic market in the world, their needs change according to their lifestyle which ultimately affects their food choice. Consumers range from household to career driven and often cater their food choices to their lifestyle, for example, a busy athlete will consume a protein shake on the go, whereas a domestic housewife will engage in a nutritional breakfast meal such as cereal. Consumers need fast, efficient and convenient food products that suit their lifestyle while providing them with nutritional and healthy benefits to fuel their actions for the day.
A recent trend within the consumer market is busy working class citizens that do not have enough time for proper breakfast meals, therefore there has been much food product development that caters for this market, and this includes niche markets such as breakfast bars, yogurts, mini cereal boxes and liquid breakfasts.
However, such niche markets tend to overlook the nutritional value within their products, and hardly cater for the health conscious working class citizens. Therefore a liable product to introduce to this consumer market is Breakfast smoothes which are nutritional, easy, convenient and suitable for a health conscious working class citizen.
SURVEY OF INTENDED MARKET
A survey was created to assess the consumer market as to what their lifestyle is like according to their food choice and consumption. The questions were as follows:
In result of the survey, the answers provide the evidence that women and men aged from 17-35 yrs are health conscious individuals that majorly work, have busy lifestyle and have minimal time for breakfast, the consumers also prefer on- the – go products to supplement their dietary needs, and are attracted to the idea of having an on- the – go smoothie to fuel their daily duties
RESEARCH
As most consumers find it harsh to make appropriate food choices based