Milk Survey Paper
S Survey
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|SAMPLE: |
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|600 adults aged 18+, primary grocery shopper, who have purchased dairy milk or a milk substitute product in the past six months |
I. SCREENING
1. Please indicate your gender.
o Male o Female
(**SCREEN BREAK**)
2. Which of the following describes your age? (Select one)
o Under 18 (**TERMINATE**) …show more content…
Which of the following best describes your role in doing your household’s grocery shopping? (Select one)
o You do almost all of the grocery shopping for your household (**CONTINUE**) o You and someone else do the grocery shopping, but you do the majority (**CONTINUE**) o You share the household grocery shopping equally with someone else (**CONTINUE**) o You and someone else do the grocery shopping, but someone else does the majority (**TERMINATE**) o Someone else does almost all of the grocery shopping for your household (**TERMINATE**)
(**SCREEN BREAK**)
4. Which of the following, if any, have you ever purchased? (Select as many as apply)
□ …show more content…
And which of the following, if any, have you purchased in the past six months? (Select as many as apply)
□ Eggs □ Cheese □ Milk □ Rice Milk □ Soymilk □ Yogurt □ None of these
(** “MILK”, “RICE MILK” OR “SOYMILK” MUST BE MENTIONED IN ORDER TO CONTINUE. OTHERWISE, TERMINATE – DOES NOT COUNT TOWARDS QUOTA **)
(**SCREEN BREAK**)
6. Which of the following best describes you regarding milk substitutes like rice milk or soymilk? (Select one)
o I have been buying milk substitutes for at least six months (**MAINTENANCE**) o I just started buying milk substitutes within the past six months (**ACTION**) o I’ve been thinking about buying milk substitutes and likely will within the next month or so (**PREPARER**) o I’ve been thinking about buying milk substitutes but probably won’t for the next 3-six months or so (**CONTEMPLATOR**) o I really have no plans at all to start buying milk substitutes (**PRE-CONTEMPLATOR**)
(**SCREEN BREAK**)
II. PSYCHOGRAPHIC
7. How well does each of the following statements describe you? (Select one across for each) Scale:
Describes Me Very Well
Describes Me Somewhat
| |
|SAMPLE: |
| |
|600 adults aged 18+, primary grocery shopper, who have purchased dairy milk or a milk substitute product in the past six months |
I. SCREENING
1. Please indicate your gender.
o Male o Female
(**SCREEN BREAK**)
2. Which of the following describes your age? (Select one)
o Under 18 (**TERMINATE**) …show more content…
Which of the following best describes your role in doing your household’s grocery shopping? (Select one)
o You do almost all of the grocery shopping for your household (**CONTINUE**) o You and someone else do the grocery shopping, but you do the majority (**CONTINUE**) o You share the household grocery shopping equally with someone else (**CONTINUE**) o You and someone else do the grocery shopping, but someone else does the majority (**TERMINATE**) o Someone else does almost all of the grocery shopping for your household (**TERMINATE**)
(**SCREEN BREAK**)
4. Which of the following, if any, have you ever purchased? (Select as many as apply)
□ …show more content…
And which of the following, if any, have you purchased in the past six months? (Select as many as apply)
□ Eggs □ Cheese □ Milk □ Rice Milk □ Soymilk □ Yogurt □ None of these
(** “MILK”, “RICE MILK” OR “SOYMILK” MUST BE MENTIONED IN ORDER TO CONTINUE. OTHERWISE, TERMINATE – DOES NOT COUNT TOWARDS QUOTA **)
(**SCREEN BREAK**)
6. Which of the following best describes you regarding milk substitutes like rice milk or soymilk? (Select one)
o I have been buying milk substitutes for at least six months (**MAINTENANCE**) o I just started buying milk substitutes within the past six months (**ACTION**) o I’ve been thinking about buying milk substitutes and likely will within the next month or so (**PREPARER**) o I’ve been thinking about buying milk substitutes but probably won’t for the next 3-six months or so (**CONTEMPLATOR**) o I really have no plans at all to start buying milk substitutes (**PRE-CONTEMPLATOR**)
(**SCREEN BREAK**)
II. PSYCHOGRAPHIC
7. How well does each of the following statements describe you? (Select one across for each) Scale:
Describes Me Very Well
Describes Me Somewhat