Consumer Stereotypes
It is basic for any marketing effort to define and know well its target; although not every individual has the same reaction to the product, it is possible to have a wider reaction and behavior inside a category even if the people themselves deny those stereotypes, it is true that demographics are still the best way to target a market.
A way you can know how to introduce your product to the public is knowing its generation; according to it, people has been exposed and had experimented some technology development or events that might have changed their points of view.
I’m going start with the youngest generation and so on.
Gen I (Gen Z)
These are also called the iGeneration, the touch screen natives. Depending to each demographer you ask, this generation starts in 1995 or 1998, Since in America this generation starts with the beggining of the bussiness.com bubble, but for others, people who lived their childhood …show more content…
“Live now, regret later” could by their mantra because they are the generation that tends the most to get into debt, making it easier to sell them a product that could involve a great amount of money, months without interest, monthly payments, etc. The best way to reach them is trough phonecall.
Babyboomers
Probably the biggest generation. Born after a relative prosper after war era, they were the wealthiest, most active, and most physically fit generation up to the era in which they arrived. They were the most social conscious generation. By 2013 they were, mostly, retired. They take care of their money but still, they like to spend great amounts on their hobbies. The best way to reach them is trough mail.
There is also the Silent Generation, the G.I. Generation and the Lost Generation whom are very interesting to study but most of them are not aware for their purchases anymore, since they need help of someone
A way you can know how to introduce your product to the public is knowing its generation; according to it, people has been exposed and had experimented some technology development or events that might have changed their points of view.
I’m going start with the youngest generation and so on.
Gen I (Gen Z)
These are also called the iGeneration, the touch screen natives. Depending to each demographer you ask, this generation starts in 1995 or 1998, Since in America this generation starts with the beggining of the bussiness.com bubble, but for others, people who lived their childhood …show more content…
“Live now, regret later” could by their mantra because they are the generation that tends the most to get into debt, making it easier to sell them a product that could involve a great amount of money, months without interest, monthly payments, etc. The best way to reach them is trough phonecall.
Babyboomers
Probably the biggest generation. Born after a relative prosper after war era, they were the wealthiest, most active, and most physically fit generation up to the era in which they arrived. They were the most social conscious generation. By 2013 they were, mostly, retired. They take care of their money but still, they like to spend great amounts on their hobbies. The best way to reach them is trough mail.
There is also the Silent Generation, the G.I. Generation and the Lost Generation whom are very interesting to study but most of them are not aware for their purchases anymore, since they need help of someone