Consumer Preference and Buying Behaviour
PROJECT REPORT
ON
"Consumer Preference and Buying Behaviour towards Washing Machines and Refrigrator"
Supervisor :
Submitted by :
Lecturer Enrolment No.
MBA IV Sem. (Marketing)
Remarks of Evaluator
Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)
Session : ______________
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University
Bio-Data of Supervisor
Name :
Designation :
Qualification :
Area of Specialization :
Experience :
Official Address :
Telephone No. :
Mobile :
E-mail :
On the topic of "Consumer Preference and Buying Behaviour towards
I am willing to supervise ____________
Enrolment No. _________
Washing Machines and Refrigrator"
(Signature with seal)
Countersigned by Director of Study Centre with Seal
www.allprojectreports.com
REVIEW OF LITERATURE & PROBLEM
STATEMENT
As I would find any Project Report on the topic consumer
behaviour towards Washing Machine and Refrigerator. So, I consult
Indian Journal of Marketing of last year for latest information.
Topics of various author are as follows :-
“Consumer Behaviour & Marketing” by Swasti Soni
“Brand preference of Talcum Powder” by Dr. G.S. Ganesan
“Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana
Reddy & Mr. Rajarashmi
“Knowing the Customer” by Dr. Deepak Raj Gupta.
www.allprojectreports.com
PROBLEM STATEMENTS
This Research is mainly dealt with knowing purchase and
post purchase behaviour.
This Research is focuses on product output which customer
get from the product.
This Research is also focus on changing preference of
customers because in today’s time there are so many best option
for customer for every electronic product.
This Research also studies that product are reaching up to
the expectation of customer or not.
A electronic product company differentiate its product on
different grounds. So we study that, for
ON
"Consumer Preference and Buying Behaviour towards Washing Machines and Refrigrator"
Supervisor :
Submitted by :
Lecturer Enrolment No.
MBA IV Sem. (Marketing)
Remarks of Evaluator
Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)
Session : ______________
www.allprojectreports.com
University
Bio-Data of Supervisor
Name :
Designation :
Qualification :
Area of Specialization :
Experience :
Official Address :
Telephone No. :
Mobile :
E-mail :
On the topic of "Consumer Preference and Buying Behaviour towards
I am willing to supervise ____________
Enrolment No. _________
Washing Machines and Refrigrator"
(Signature with seal)
Countersigned by Director of Study Centre with Seal
www.allprojectreports.com
REVIEW OF LITERATURE & PROBLEM
STATEMENT
As I would find any Project Report on the topic consumer
behaviour towards Washing Machine and Refrigerator. So, I consult
Indian Journal of Marketing of last year for latest information.
Topics of various author are as follows :-
“Consumer Behaviour & Marketing” by Swasti Soni
“Brand preference of Talcum Powder” by Dr. G.S. Ganesan
“Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana
Reddy & Mr. Rajarashmi
“Knowing the Customer” by Dr. Deepak Raj Gupta.
www.allprojectreports.com
PROBLEM STATEMENTS
This Research is mainly dealt with knowing purchase and
post purchase behaviour.
This Research is focuses on product output which customer
get from the product.
This Research is also focus on changing preference of
customers because in today’s time there are so many best option
for customer for every electronic product.
This Research also studies that product are reaching up to
the expectation of customer or not.
A electronic product company differentiate its product on
different grounds. So we study that, for
Bibliography: COMPANY “Buyer Behaviour of Home Appliances” June, 2004 “Consumer Behaviour & Marketing” June, 2004 Indian Journal of Marketing by Swasti Soni