consumer behaviour and marketing
Consumer Behaviour and Marketing at Reading
Department of Food Economics and Marketing
Selection of Part 2 modules
Consumer behaviour
There are many theories which draw on Psychology, Sociology and Economics which help us to understand consumer behaviour.
A grasp of these theories will help you to develop a critical appreciation of what influences our decision making and purchasing behaviour.
Economics 3
This module extends your understanding of the economic theories of consumer choice and competitive firm. Topics discussed include consumer choice, application of consumer theory, firms and production, costs, competitive firms and markets, and application of the competitive model.
Marketing management
Marketing management focuses on marketing decisions taken by an organisation. It is all about how organisations respond to their marketing environment and how they put together and implement their marketing strategies and plans. You can appreciate what decisions need to be taken by marketing departments and how those decisions might be taken.
Consumer research methods The processes involved in carrying out methodical research with special emphasis on the tools for exploratory data analysis and techniques for primary data collection are key skills for marketers. You will be able to
Selection of Part 3 modules recognise, describe and apply statistical analysis to solve marketing problems.
Choice of 20 credits from the following:
Quantitative methods 2
• Personality and Social Psychology 2
This module builds a further understanding of some of the main mathematical and statistical ideas used by applied economists and business managers. It enhances your ability to carry out numerical exercises and to consolidate and extend existing quantitative skills. Topics covered include matrix manipulation, discounting, contingency tables, regression and analysis of variance, calculus applied to
Department of Food Economics and Marketing
Selection of Part 2 modules
Consumer behaviour
There are many theories which draw on Psychology, Sociology and Economics which help us to understand consumer behaviour.
A grasp of these theories will help you to develop a critical appreciation of what influences our decision making and purchasing behaviour.
Economics 3
This module extends your understanding of the economic theories of consumer choice and competitive firm. Topics discussed include consumer choice, application of consumer theory, firms and production, costs, competitive firms and markets, and application of the competitive model.
Marketing management
Marketing management focuses on marketing decisions taken by an organisation. It is all about how organisations respond to their marketing environment and how they put together and implement their marketing strategies and plans. You can appreciate what decisions need to be taken by marketing departments and how those decisions might be taken.
Consumer research methods The processes involved in carrying out methodical research with special emphasis on the tools for exploratory data analysis and techniques for primary data collection are key skills for marketers. You will be able to
Selection of Part 3 modules recognise, describe and apply statistical analysis to solve marketing problems.
Choice of 20 credits from the following:
Quantitative methods 2
• Personality and Social Psychology 2
This module builds a further understanding of some of the main mathematical and statistical ideas used by applied economists and business managers. It enhances your ability to carry out numerical exercises and to consolidate and extend existing quantitative skills. Topics covered include matrix manipulation, discounting, contingency tables, regression and analysis of variance, calculus applied to