Preview

Marketing and Consumer Buying Behavior

Powerful Essays
Open Document
Open Document
677 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing and Consumer Buying Behavior
Marketing Guidelines for A1
(1b) Evaluate the benefits and costs of a marketing orientation for a selected organization

Hints:
( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?

( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below.

|Orientation for Vmeph: Product |
|Levels of Product |Characteristics |Benefits |costs |Evaluation |
|Core product |Core benefits | | | |
|Actual product |Color | | | |
| |Style | | | |
| |Branding | | | |
| |Quality | | | |
|Augmented product |Customer care | | | |
| |Finance | | | |
| |Installation | |
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Burlington Coat Factory Swot Analysis
    • 3023 Words
    • 13 Pages

    Burlington Coat Factory Swot Analysis

    You will not find that at Burlington Coat Factory. Their goals are to keep their current customers returning for more. Burlington’s market strategies are simple; it cost less money to keep your customer than it does to create new ones. Burlington places one printed ad per year in the paper for Black Friday. This may grab the attention of some new customers. However, their true marketing is directly within their stores. Customers receive a loyalty hotline number at the bottom of their receipt allowing for their opinion and in return a discount for a future purchase. Burlington can reverse the phone number and now they have the information needed to send that customer coupons to a store they already shop at. When expecting mother’s register with Burlington, they will also receive coupons every three months for a year. This again allows the customer to keep returning to a store they already shop at. Burlington Coat Factory is more concerned with their customer loyalty and strives to keep their current customers happy and coming…

    • 3023 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    BUS 640 Week 5 Assignment
    • 1360 Words
    • 6 Pages

    BUS 640 Week 5 Assignment

    Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, 4. 20-35…

    • 1360 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Consumer Behavior
    • 2292 Words
    • 10 Pages

    Consumer Behavior

    In the following text I’m going to target the topic Influencing Oil and Petrol Consumption.…

    • 2292 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Consumer Behavior
    • 408 Words
    • 2 Pages

    Consumer Behavior

    How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity?…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Marketing and Consumer Demand
    • 438 Words
    • 2 Pages

    Marketing and Consumer Demand

    perfect attendance bonuses, how much overtime is offered to PATs so as to boost their take-home pay, how many PATs are laid off, the percentage of newly-hired PATs, the percentage use of temporary PATs, and PAT compensation levels.…

    • 438 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    marketing essay
    • 2552 Words
    • 7 Pages

    marketing essay

    Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.…

    • 2552 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Consumer Behavior
    • 647 Words
    • 3 Pages

    Consumer Behavior

    * Business Men - have been to high end dinners and are usually cautions about their looks and appearance…

    • 647 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Consumer Markets and Consumer Buyer Behavior
    • 1773 Words
    • 8 Pages

    Consumer Markets and Consumer Buyer Behavior

    3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.…

    • 1773 Words
    • 8 Pages
    Good Essays
    Read More
  • Better Essays

    Consumer Buyer Behaviour
    • 5978 Words
    • 24 Pages

    Consumer Buyer Behaviour

    Consumers make decisions on a daily basis and about nearly every product they buy and use, Blackwell et al. (2006, p.69). Complex buying behaviour occurs when the consumer is highly involved with the purchase. High-involvement purchases include those involving high expenditure or personal risk, usually associated to purchases such as buying a house, laptop, diamond ring or motor vehicle. These items are not purchased often, and the tasks associated to the decision process are complex because the risk is high in terms of the significant financial commitment needed to go through with the decision. The large differences among brands or products require a person to gather a substantial amount of information prior to purchasing the good or service. The high involvement requires the consumer to engage in what’s called extended problem solvingextended problem solvingPurchasing decisions in which a consumer gathers a significant amount of information before making a decision., where they spend a lot of time comparing the features of the products, the prices, warrantees, and so forth. High-involvement products can cause buyers a great deal of post purchase dissension if they are unsure about their purchases to begin with, therefore it is best to exhaust all the options available to them.…

    • 5978 Words
    • 24 Pages
    Better Essays
    Read More
  • Powerful Essays

    Extending the Environment–Strategy– Performance Framework: the Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation
    • 9966 Words
    • 40 Pages

    Extending the Environment–Strategy– Performance Framework: the Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation

    Jaworski, Bernard J. and Ajay K. Kohli (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), 53–70.…

    • 9966 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Example of Small Business Plan
    • 3856 Words
    • 16 Pages

    Example of Small Business Plan

    Common Ground is a start-up business that will provide an area for college students to spend their time. Our business will bring together the main needs and wants of college students into one convenient location within walking distance to campus. Common Ground will provide different environments in order to fulfill the multiple needs of the target markets. The environments include, but are not limited to, a late-night hangout, a pizza place, and a coffee shop. This business is the first of its kind in the area and will be the only establishment focused on meeting the needs of the student and young adult population.…

    • 3856 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Orientation
    • 684 Words
    • 3 Pages

    Marketing Orientation

    References: 1. ^ Ruekert, Robert W. (1992). Developing a Market Orientation: An Organizational Strategy Perspective. International Journal of Research in Marketing, 9(3),225-45.…

    • 684 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing and Toyota Company
    • 5878 Words
    • 24 Pages

    Marketing and Toyota Company

    Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | MIKE ELSARIA AYO | LEKSHMI RAVINDRAN | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC…

    • 5878 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategic Marketing Management
    • 684 Words
    • 3 Pages

    Strategic Marketing Management

    a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways?…

    • 684 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Bajaj Pulsar Marketing Project
    • 9294 Words
    • 38 Pages

    Bajaj Pulsar Marketing Project

    A dream ride for many Indian youngsters which rode Bajaj on a success rope for over a decade…

    • 9294 Words
    • 38 Pages
    Powerful Essays
    Read More

Related Topics