Preview

Coca-Cola Company Human Resource Management System Analyze

Best Essays
Open Document
Open Document
3244 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca-Cola Company Human Resource Management System Analyze
Introduction
Introduction of Coca-Cola
Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.
History
The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Smith Pemberton in 1885. In 1892, Candler incorporated a second company, the Coca-Cola Company (the current corporation). In 1928, Coca-Cola set the first branch in Shanghai, China.
Coca-Cola in China
The Corporate culture of Coca-Cola in China is "People Oriented". We all know that China has experienced manifold changes in its economic system which has seen it become the second largest economy in the world after USA, is a huge market that Coca-Cola Company would not ignore. 1 In 1979, the first batch of Coca-Cola products by Coca-Cola Company has now enter into the mainland China market, nowadays, Coca-Cola had blended in the Chinese life, at the same time also witnessed the process of China's integration into the world.
Why We Choose Coca-Cola in China to Analyze
China is making its presence felt in the global stage by taking big strides in opening up its economy to international trade. Coca-Cola in China divided their employees into three types: Leader of Leaders; Leader of others; Leader of self. It is called "Every employee is a leader".
We want to study how Coca-Cola in China manages such a large number of talents in China and their special localization management.

Introduction of HRM
HRM
Nowadays, we often hear a word: HRM. It’s short for the human resource management. In our group’s opinion, the human resource management is the process of hiring and developing employees so that they become more valuable to organization. HRM includes conducting job analyses, planning personnel needs, recruiting, managing salaries, providing benefits and incentives, and so on.
In short, almost all of the business about people in the company, we can call it HRM.

You May Also Find These Documents Helpful

  • Powerful Essays

    Hr Man 3301 Syllabus

    • 3918 Words
    • 16 Pages

    What is Human Resource Management (HRM)? HRM could be described as the performance of all functions within an organization dealing with personnel-related actions such as the recruiting, managing, training and developing of individuals working within an organization. It also includes providing direction for the people who work in the organization and ensuring organizational compliance with applicable state and federal employment laws. HRM offers insights in a world characterized by rapid change, globalization, and diversity, while providing guidance for managers in creating an ethically healthy work environment.…

    • 3918 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Unit 2

    • 15072 Words
    • 61 Pages

    Human Resource Management (HRM) is the function within an organisation that focuses on recruitment of, management of, and providing direction for the people who work in the organisation. Human Resources are the people that work for an organisation, and HRM is concerned with how these people are managed. However, the term HRM has come to mean more than this because people are different from the other resources that are utilized in running of an organisation. People have thoughts and feelings, aspirations and needs. On the other hand HRM has thus come to refer to an approach, which takes into account…

    • 15072 Words
    • 61 Pages
    Powerful Essays
  • Powerful Essays

    The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks. The company is active in more than 200 countries (Mintel, 2005), with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company. The company sells over six million beverages every day (Coca-Cola, 2005).…

    • 2500 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Human resource management (HRM, or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizationalleadership and culture, and ensuring compliance with employment and labor laws. In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will also serve as the company's primary liaison with the employees' representatives (usually a labor union).…

    • 1700 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Since its beginning in the spring of 1886 Coca-Cola has become the most popular and biggest-selling soft drink company in history. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverages in the world.…

    • 1143 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Coca-Cola Business Strategy

    • 8369 Words
    • 34 Pages

    The Coca-Cola Company is now the largest soft drink company in the world. Coca-Cola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca-Cola was invented on May 1886 by Dr. John Stith Pemberton in Jacob's Pharmacy in Atlanta, Georgia. The name Coca-Cola was suggested by Pemberton's book-keeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today.…

    • 8369 Words
    • 34 Pages
    Powerful Essays
  • Satisfactory Essays

    The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years, their strategy has changed significantly. They have become more focused on how to produce more variety in the Coke system. “In big emerging markets such as China and India, Coke has lowered price parts, reduced costs by indulgencing inputs and modernizing bottling operations, and upgraded logistics and distribution, especially in rural markets”. (Ghemawat, 2011)…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    References: Weisert, D. (2001). Coca-Cola in China: Quenching the thirst of a billion. China Business Review, 28(4), 52-55.…

    • 1519 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the reinvention of coke’s identity into a refreshment, it began being sold in bottles for the first time in 1894.…

    • 1205 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola in China

    • 449 Words
    • 2 Pages

    The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, POWERADE, Minute Maid and Georgia Coffee. Globally, Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day.…

    • 449 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The Coca Cola Company is a prominent, American Multinational beverage company that constitutes its own product manufacturing, distributing and marketing efforts in over 200 countries worldwide. The company that is best known for its bellwether beverage, Coca Cola, was established as The Coca Cola Company in 1889 by Asa Candler and has presently, collaborated with approximately 300 bottling partners throughout the world. It offers 500 brands of products including of diet beverages, sports drinks, teas coffees and juices. Coca Cola is considered to be one of the biggest brands in the world and the company, one of the world’s first global companies. The influence and impact of globalization on The Coca Cola Company was crucial for the company’s success as statistics prove that presently, 70 percent of the company’s income is propagated through non local operating territories.…

    • 3173 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    legal factors

    • 1231 Words
    • 4 Pages

    The Coca-Cola Company was established in 1886 in the United States. Today, the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture, customs, and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing campaigns that have allowed the company to grow in leaps and bounds over the past 100 years.…

    • 1231 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    But, Coca Cola and Pepsi are Global Brand; China is not their home country. If they enter this market, they have to rebuild their name and image in…

    • 323 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola Business Strategy

    • 2509 Words
    • 11 Pages

    The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. ? By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high? (Coca-Cola, 2004). During the 1920?s and 1930?s Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, and Hondu.…

    • 2509 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    marketing mix

    • 2008 Words
    • 9 Pages

    In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in Central America, China and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally in different regions of the world.…

    • 2008 Words
    • 9 Pages
    Powerful Essays