Coca-Cola and the Four Functions of Management
Coca-Cola and the Four Functions of Management
Tiffany Woodward
University of Phoenix Abstract:
We will be explaining how internal and external factors affect the four functions of management in the Coca-Cola Company. We will be providing specific examples for internal and external factors that affect the company; the factors are as follows: globalization, technology, innovation, diversity, and ethics. Coca-Cola and the Four Functions of Management
The Coca-Cola Company is one that we have loved and enjoyed for many years and more to come. The company was established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Today the well-known soda is sold in over 200 countries and is consumed at the rate of more than one billion per day.
The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years, their strategy has changed significantly. They have become more focused on how to produce more variety in the Coke system. “In big emerging markets such as China and India, Coke has lowered price parts, reduced costs by indulgencing inputs and modernizing bottling operations, and upgraded logistics and distribution, especially in rural markets”. (Ghemawat, 2011)
Technology plays a big part in the Coca-Cola Company. The world is always changing so the company needs to change with
Tiffany Woodward
University of Phoenix Abstract:
We will be explaining how internal and external factors affect the four functions of management in the Coca-Cola Company. We will be providing specific examples for internal and external factors that affect the company; the factors are as follows: globalization, technology, innovation, diversity, and ethics. Coca-Cola and the Four Functions of Management
The Coca-Cola Company is one that we have loved and enjoyed for many years and more to come. The company was established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Today the well-known soda is sold in over 200 countries and is consumed at the rate of more than one billion per day.
The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years, their strategy has changed significantly. They have become more focused on how to produce more variety in the Coke system. “In big emerging markets such as China and India, Coke has lowered price parts, reduced costs by indulgencing inputs and modernizing bottling operations, and upgraded logistics and distribution, especially in rural markets”. (Ghemawat, 2011)
Technology plays a big part in the Coca-Cola Company. The world is always changing so the company needs to change with