Coca Cola Business Strategy
Coca-cola INTRO
There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.
RAPID CHANGE
The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. ? By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high? (Coca-Cola, 2004). During the 1920?s and 1930?s Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, and Hondu.
Coca-Cola
Has been ordered to stop drawing ground water for a bottling plant which supplies most of southern India after a court found that it was ruining the environment.
In a ruling which threatens to close the 16-hectare (40-acre) Coca-Cola plant in Kerala, southern India, the state's high court has ordered the company to close its boreholes and stop drawing ground water in one month's time.
A thousand local families have been protesting for 608 days, claiming the plant is
There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.
RAPID CHANGE
The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. ? By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high? (Coca-Cola, 2004). During the 1920?s and 1930?s Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, and Hondu.
Coca-Cola
Has been ordered to stop drawing ground water for a bottling plant which supplies most of southern India after a court found that it was ruining the environment.
In a ruling which threatens to close the 16-hectare (40-acre) Coca-Cola plant in Kerala, southern India, the state's high court has ordered the company to close its boreholes and stop drawing ground water in one month's time.
A thousand local families have been protesting for 608 days, claiming the plant is