Clover Valley Dairy Case Study - Letter to Charles Krieger
Clover Valley Dairy Case study - Letter to Charles Krieger
Dear Charles Krieger,
A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiative. I have outlined below my thinking on key points for your consideration.
Before getting into the actual market test, I wanted to discuss and clarify on what is the actual purpose of this research. We have spent significant time and effort in coming up with the new multi pack carriers, for the new 6-oz product. The 6-oz product is a very successful product that has helped us increase our sales, and we want to ensure that all activities with this product are done properly, and not risking anything by implementing anything improper. All in all, the main purpose of the research is to ensure that the new multi packs we are introducing will be a good and strategic move on part of the company, increase existing sales while bringing down the costs of packaging, and ensure that company objectives are achieved. The test should also be done with a select group of our target customer, so that risk of failure is minimized and feedback from customers can be addressed before rolling out the product to the entire customer group.
As we can see from the purpose, the problem we are trying to solve is finding out that the new multipacks are suitable for the 6-oz products and would be well received by the customers. If we have a confirmation as yes to this problem, we would move forward and mass produce the containers. If the answer to this question is no, we would have to further investigate to find causes and ensure we address them to ensure we have the right packaging. In regards to
Dear Charles Krieger,
A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiative. I have outlined below my thinking on key points for your consideration.
Before getting into the actual market test, I wanted to discuss and clarify on what is the actual purpose of this research. We have spent significant time and effort in coming up with the new multi pack carriers, for the new 6-oz product. The 6-oz product is a very successful product that has helped us increase our sales, and we want to ensure that all activities with this product are done properly, and not risking anything by implementing anything improper. All in all, the main purpose of the research is to ensure that the new multi packs we are introducing will be a good and strategic move on part of the company, increase existing sales while bringing down the costs of packaging, and ensure that company objectives are achieved. The test should also be done with a select group of our target customer, so that risk of failure is minimized and feedback from customers can be addressed before rolling out the product to the entire customer group.
As we can see from the purpose, the problem we are trying to solve is finding out that the new multipacks are suitable for the 6-oz products and would be well received by the customers. If we have a confirmation as yes to this problem, we would move forward and mass produce the containers. If the answer to this question is no, we would have to further investigate to find causes and ensure we address them to ensure we have the right packaging. In regards to