Cisco Systems Case Study
Cisco Systems, Inc.
International Business Case Study
Executive Summary
Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.
The report will also address three relevant issues of the organisational internationalisation process and how they relate specifically to Cisco; these issues include Corporate Social Responsibility, Managing change in the International Business and Managing Human Resources on a global scale.
The report concludes with an outline of strategies Cisco may employ in future; detailing both short term and long term plans and objectives that are all possible opportunities that the company could pursue.
Contents 1 Background 4 2 Recent Development of Cisco’s International Business 6 3.1 Acquisitions 6 3.2 New Management of Cisco 7 3 Issues of Cisco’s Internationalisation Process 10 4.3 Corporate Social Responsibility 10 4.4 Managing change in International Business 12 4.5 Managing Human Resources on a global scale 13 4 Future strategy for Cisco 15 5 References 18
Background
Cisco Systems, Inc. is one of the world’s leading suppliers of communications and computer networking products, systems, and services. The international business serves three main market segments: large organizations, service providers and small / medium-sized
International Business Case Study
Executive Summary
Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.
The report will also address three relevant issues of the organisational internationalisation process and how they relate specifically to Cisco; these issues include Corporate Social Responsibility, Managing change in the International Business and Managing Human Resources on a global scale.
The report concludes with an outline of strategies Cisco may employ in future; detailing both short term and long term plans and objectives that are all possible opportunities that the company could pursue.
Contents 1 Background 4 2 Recent Development of Cisco’s International Business 6 3.1 Acquisitions 6 3.2 New Management of Cisco 7 3 Issues of Cisco’s Internationalisation Process 10 4.3 Corporate Social Responsibility 10 4.4 Managing change in International Business 12 4.5 Managing Human Resources on a global scale 13 4 Future strategy for Cisco 15 5 References 18
Background
Cisco Systems, Inc. is one of the world’s leading suppliers of communications and computer networking products, systems, and services. The international business serves three main market segments: large organizations, service providers and small / medium-sized
References: Aguilera,R.V. & Dencker, J.C. 2004, ‘The role of human resource management in cross-border mergers and acquisitions’, International Journal of Human Resource Management, Vol. 15, No.8, pp.1355 – 1370 Allio, R Caruso, J. 2010, ‘Cisco CEO John Chambers speaks on organization, competition’, Networkworld, viewed 28 September 2010, <http://www.networkworld.com/community/node/58565> Chapman, R.L Moir, L. 2001, ‘What do we mean by corporate social responsibility?’, Corporate Governance, Vol.1, No. 2 Multiven Inc