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Cisco System Analysis

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Cisco System Analysis
Cisco Systems [pic] Networking the Internet Revolution

Brandi Martin brandi@ucsc.edu
Table of Contents

Paper Objective

Section 1: The Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology to the Industry
Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Company Profile B. Market and Financial Performance C. The Competitive Strategy D. Significance of Information Technologies E. Strengths and Weaknesses of Cisco
Section III: A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/Define D. Significance of Telecommunications E. Success Factor Profile
Section IV: A Final Analysis of the Success of Cisco Systems A. Success of Business Strategy and Information Technology Use to Date B. The Effective Position of Cisco for the Future
Objective of Paper

The purpose of this paper is to provide an analysis of Cisco System’s primary business strategies and its utilization of information technologies to achieve a competitive advantage in the network equipment industry. The paper is divided into four sections, starting with a broad industry analysis, then narrowing to concentrate on Cisco Systems Inc., followed by an analysis of their use of information technology. The conclusion is a final analysis of Cisco System’s success. The first section defines the structure of the network equipment industry. This complex industry can be defined with the help of detailed industry trends, universal strategies, effects of globalization and the significance of information technologies within this fast paced industry. The second section will provide an analysis confined to Cisco. Included in this



Bibliography: Bunnell, David. Making the Cisco Connection. New York: John Wiley & Sons, Inc., 2000 Cisco Systems (Accessed everything from Senior Executive Biographies, to Awards, to Marketing Commercials and annual reports.) “Cisco Takes On Outsourcing” John Chambers speech at Accenture 's Global Convergence Forum, July 28, 2003. Alcatel. Hoover 's Inc., January 20, 2004. Kon, Ronnie. Previous Cisco Employee, Telephone Interview. January 30, 2004. Korzeniowski, Paul. “Challenges Remain for High-End Router Suppliers.” October 9, 2003. LinuxInsider. < http://www.linuxinsider.com/perl/story/31802.html> “Managing the e-Supply Chain.” 2001 Business Intelligence. Slater, Robert. The Eye of the Storm: How Chambers Steered Cisco Through the Technology Collapse. New York: HarperCollins Publishers Inc., 2003. Sherman, Lee. “A Matter of Connections.” Knowledge Management. July, 2000. KM Magazine. < http://www.destinationkm.com/articles/default.asp?ArticleID=885> Young, Jeffrey “Computer World Honors: John Chambers.” Computer World Heroes. April 19, 1999. Bort, Julie. Duffy, James. “The 25 Most Powerful People in Networking.” The Signature 25 Series. December, 2000. Network World, Inc. < http://www.varbusiness.com/sections/News/breakingnews.asp?ArticleID=25469> “Cisco Systems Shows its Appreciation.” September 22, 2003 Blackwell, Gerry. “Cisco 's Wi-Fi Challenges.” September 10, 2003. Wi-Fi Planet < http://www.wi-fiplanet.com/columns/article.php/3075681> Chugh, Manoj. “Putting the IT in productivity.” January 2003. Network Magazine. < http://www.networkmagazineindia.com/200301/cover8.shtml> “Gaining Competitive Advantage through Internet Business Solutions.” February, 2004

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