Chip and Bins Case

1/ Problem Statements:
Our group has come up with some problem about “Chip and Bin” project:
Techinical Failure: The system had electrical, mechanical, hydraulic and data faults that’s why it can’t be reliable.
Lack of knowledge: Henderson and his team don’t know the project well and they also don’t understand their people so the people mistaking the purpose of the project as another method of the gorvernment to make them pay tax more.
Lack of resource: The financing budget is not enough to make the project goes well, human resource is also an issue because they don’t have enough men to carry out running repairs or override the system.
The project is not fully-developed: Because the project is not well-prepared which leads to more problems when it was carried out in Southeast Norfolk like : Technical Failure, Lack of knowledge…
2/ Examine the Problem Definitions:
After discussing the above definitions, we decided to classify the problems as below:

We think that the cause of all troubles is because the project was not well-planned.
3/ Here is our alternative solutions for the problems:
Solutions
Time
Money
Practicability
Hold a workshop about the benefit of this project

X
Find out alternative technology
X
X

Create a competition for household in which house have least waste they will win and get reward
X
X
X
Conducting a survey on the residents’ opinion and collecting their suggestions for the problem.
X

Enforcing fly-tipping legislation, prosecuting those dumping rubbish.
X

Reward for households that have the least waste.

X

Reward for denouncing fly-tippers.

X

Reducing a reasonable amount of council tax for the residents

X

Postpone the project for at least 6 months.
X

Showing people the negative effect on their lives if they don’t recycle.
X

X
Using some celebrity endorsement/ambassador. (David Beckham, Adele…)
X
FREE
X
Establish a techinical team that can fix the system 24/7.
X
X

4/ Finally, we decide to choose these solutions:
Establish a research on Southeast Norfolk District. This solutions will help us understand more about the people, what do they want from the project, what do they misunderstand about the project. Showing people the negative effect on their lives if they don’t recycle. This solution will take a direct impact on people’s kindness when they realize what they’ve done to the environment around them. Using some celebrity endorsement. They will act as Environment Ambassador to help promote the project, usually they will do it for free because this is also a good chance to promote their images.
Hold a workshop about the benefit of this project. After taking research, we will organized a workshop to deliver the message to the people about the project, the environment to make them understand the true purpose of the project.
Reward for households that have the least waste. It will encourage people to be more active, competitiveness is something that everybody has so they will be more happy to join the project.