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Senior Management

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Senior Management
Long Write-up: Greeley Hardcopy-B Finally, the Greeley Hardcopy (GHC) Portable Scanner Initiative got its sponsor that would support its project throughout its research and development phase. This is in the name of Phil Faraci who took over as the General Manager of GHC handling both the Flatbeds and Portable businesses. During the previous phases of research and development of the Portable Scanner, despite being recognized as a very promising product, it faced several challenges in terms of support, budget & focus. For over five years the product did not take off and observed as a very slow-paced development. The pace of the project was so slow that it passed-on from one leadership into another in the organization. Its failure in its initial stages (Greeley Hardcopy – 1) to take-off and become a product was attributed to the following: 1) Indecisiveness in supporting the Portable scanner project - management cannot make immediate decision whether to support the project. Management was delaying the decision by asking more information about the viability of the product in the market. One marketing person had even commented that the information was already given previously. 2) Absence of clear direction given to the project 3) Budgetary allocation on the project – there was even 1 instance that the budget allocated to the portable was reallocated to the flatbed business. 4) Lack of support from the management team 5) Internal conflict between units – there was conflict between the HP labs and the GHC. Conflict could also be seen between Flatbed and Portable.

6) Lack of project ownership from the senior management team – It was only Frank Carau and Ben Walker, who are juniors that are handling the project. It does not have enough clout to direct and influence the project on the senior management levels. However, with the leadership and sponsorship of Phil Faraci, the project came into a turn-around from being a slow-paced to fast-paced project, from being a

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