Chapter 11 Marketing
CHAPTER 10
DEVELOPING NEW PRODUCTS AND SERVICES
Test Item Table By Major Section of the Chapter and Level of Learning
|Major Section of the Chapter |Level of Learning |
| |Level 1: Knowledge |Level 2: Comprehension |Level 3: Application |
| |(Knows Basic Terms & Facts) |(Understands Concepts & Principles) |(Applies Principles) |
|Apple, Inc. | |1,2 | |
|(pp. 253-254) | | | |
|The Variations of Products |3,4,5,6,16,18,21,22, |8,9,11,12,13,14,15,28,31,32, |7,10,17,19,20,25,26,29,30,35,36 |
|(pp. 254-256) |23,24,27,33,34,38 |37,39,40,207,208 | |
|Classifying Consumer and |41,42,48,49,51,59,68, |44,45,46,47,53,54,55,56,57, |43,50,52,60,61,62,70,71,74,75, |
|Business Goods |76,77,81,82,84,85,86, |58,63,64,65,66,67,69,72,73, |78,79,83,88,89,91,92,96,97, |
|(pp. 256-258) |90,93,95,211 |80,87,94,209,212 |210 |
|New Products and Why They |105,112,118,133 |98,99,102,103,104,108,115, |100,101,106,107,109,110,111, |
|Succeed or Fail | |122,124,125,126,127,132, |113,114,116,117,119,120,121, |
|(pp. 258-266) | |134,135,138,139,144,213,214,
DEVELOPING NEW PRODUCTS AND SERVICES
Test Item Table By Major Section of the Chapter and Level of Learning
|Major Section of the Chapter |Level of Learning |
| |Level 1: Knowledge |Level 2: Comprehension |Level 3: Application |
| |(Knows Basic Terms & Facts) |(Understands Concepts & Principles) |(Applies Principles) |
|Apple, Inc. | |1,2 | |
|(pp. 253-254) | | | |
|The Variations of Products |3,4,5,6,16,18,21,22, |8,9,11,12,13,14,15,28,31,32, |7,10,17,19,20,25,26,29,30,35,36 |
|(pp. 254-256) |23,24,27,33,34,38 |37,39,40,207,208 | |
|Classifying Consumer and |41,42,48,49,51,59,68, |44,45,46,47,53,54,55,56,57, |43,50,52,60,61,62,70,71,74,75, |
|Business Goods |76,77,81,82,84,85,86, |58,63,64,65,66,67,69,72,73, |78,79,83,88,89,91,92,96,97, |
|(pp. 256-258) |90,93,95,211 |80,87,94,209,212 |210 |
|New Products and Why They |105,112,118,133 |98,99,102,103,104,108,115, |100,101,106,107,109,110,111, |
|Succeed or Fail | |122,124,125,126,127,132, |113,114,116,117,119,120,121, |
|(pp. 258-266) | |134,135,138,139,144,213,214,