Marketing and Current Debt
CAPSIM Quiz (done individually)
Due Tuesday, September 11th at beginning of class number answers only & signed honor code
1. If you or your team decides to introduce a new sensor product, when should capacity and automation be purchased? 1. Two years or rounds prior to product release 2. One round prior to product release 3. The round of product release 4. The round after product release 5. Purchase of capacity and automation is not necessary for new product release
2. The promotion budget affects: 1. awareness 2. brand equity 3. performance 4. size 5. none of the above
3. What is the minimum amount of time that it takes to invent a new sensor? 1. 3 months 2. 6 months 3. 1 year at least 4. 2 years at least 5. 5 years or more
4. Which one of the following is NOT one of the four product characteristics that R&D can set? 1. performance 2. quality 3. size 4. reliability 5. age
5. The relationship between promotion and sales budgets and sensor sales is generally… 1. an inverse one 2. a direct one 3. a bimodal relationship 4. a binomial relationship 5. nonexistent (there is essentially no significant relationship between promo budgets and sensor sales)
6. If your short-term interest rate (the rate on your current debt) is 12.1%, then your bond rate (the rate on your long-term debt) is: 1. 10.7% (14% lower than the current debt rate) 2. 12.1% (the current debt rate) 3. 13.5% (14% higher than the current debt rate) 4. 6.05% (one-half the current debt rate) 5. 12.0% (one tenth percent less than the current debt rate)
7. At the beginning of the simulation, how many many assembly lines are there? 1. One, shared by all companies 2. Five line per company 3. As many as a company needs to produce its products, in an unlimited amount 4. None of the above
8. The Finance Department can use which of the following methods to acquire
Due Tuesday, September 11th at beginning of class number answers only & signed honor code
1. If you or your team decides to introduce a new sensor product, when should capacity and automation be purchased? 1. Two years or rounds prior to product release 2. One round prior to product release 3. The round of product release 4. The round after product release 5. Purchase of capacity and automation is not necessary for new product release
2. The promotion budget affects: 1. awareness 2. brand equity 3. performance 4. size 5. none of the above
3. What is the minimum amount of time that it takes to invent a new sensor? 1. 3 months 2. 6 months 3. 1 year at least 4. 2 years at least 5. 5 years or more
4. Which one of the following is NOT one of the four product characteristics that R&D can set? 1. performance 2. quality 3. size 4. reliability 5. age
5. The relationship between promotion and sales budgets and sensor sales is generally… 1. an inverse one 2. a direct one 3. a bimodal relationship 4. a binomial relationship 5. nonexistent (there is essentially no significant relationship between promo budgets and sensor sales)
6. If your short-term interest rate (the rate on your current debt) is 12.1%, then your bond rate (the rate on your long-term debt) is: 1. 10.7% (14% lower than the current debt rate) 2. 12.1% (the current debt rate) 3. 13.5% (14% higher than the current debt rate) 4. 6.05% (one-half the current debt rate) 5. 12.0% (one tenth percent less than the current debt rate)
7. At the beginning of the simulation, how many many assembly lines are there? 1. One, shared by all companies 2. Five line per company 3. As many as a company needs to produce its products, in an unlimited amount 4. None of the above
8. The Finance Department can use which of the following methods to acquire