Chapter 01 Brown Introdcution
Managing Information Technology
6th Edition
CHAPTER 1
MANAGING IT IN AN E-WORLD
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• IT has become more pervasive
– IT does not exist only in the back-office
– More and more employees are reliant upon IT for their daily work
• Management of IT has changed
– Business managers and users expect more from IT
– The management of IT has become more complex
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• Hard to predict trends due to rate of change in
IT industry
• Consider several mis-predictions …
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
MISPREDICTIONS BY IT INDUSTRY LEADERS
This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
-Western Union internal memo, 1876
I think there is a world market for maybe five computers.
-Thomas Watson, chairman of IBM, 1943
But what [is a microchip] good for?
-Engineer at the Advanced Computing Systems Division of IBM, 1968
There is no reason anyone would want a computer in their home.
-Ken Olson, president, chairman, and founder of Digital Equipment Corp., 1977
640K ought to be enough for anybody.
-Attributed to Bill Gates, chairman of Microsoft, 1981
Dell has a great business model, but that dog won’t scale.
-John Shoemaker, head of Sun’s server division, 2000
What would I do? I'd shut [Apple] down and give the money back to the shareholders.
--Michael Dell, chief executive officer and founder of Dell Computer, 1997
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• IT investments are important strategic decisions for many organizations
Copyright © 2009 Pearson Education, Inc. Publishing as
6th Edition
CHAPTER 1
MANAGING IT IN AN E-WORLD
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• IT has become more pervasive
– IT does not exist only in the back-office
– More and more employees are reliant upon IT for their daily work
• Management of IT has changed
– Business managers and users expect more from IT
– The management of IT has become more complex
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• Hard to predict trends due to rate of change in
IT industry
• Consider several mis-predictions …
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
MISPREDICTIONS BY IT INDUSTRY LEADERS
This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
-Western Union internal memo, 1876
I think there is a world market for maybe five computers.
-Thomas Watson, chairman of IBM, 1943
But what [is a microchip] good for?
-Engineer at the Advanced Computing Systems Division of IBM, 1968
There is no reason anyone would want a computer in their home.
-Ken Olson, president, chairman, and founder of Digital Equipment Corp., 1977
640K ought to be enough for anybody.
-Attributed to Bill Gates, chairman of Microsoft, 1981
Dell has a great business model, but that dog won’t scale.
-John Shoemaker, head of Sun’s server division, 2000
What would I do? I'd shut [Apple] down and give the money back to the shareholders.
--Michael Dell, chief executive officer and founder of Dell Computer, 1997
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Managing IT in an E-World
• IT investments are important strategic decisions for many organizations
Copyright © 2009 Pearson Education, Inc. Publishing as