Chanel
French fashion icon Coco Chanel went from being a struggling hat maker to being one of the fashion world's most recognizable names.(eHoW.com, 2013)In this essay, I am going to talk about the company named CHANEL.
Company over view
A woman named Gabrielle Coco Chanel was born in 1883 in France. In 1919, Coco Chanel owed her first couture shop in Paris, giving “Coco Chanel” a name for herself in the fashion world. In this year ‘Chanel’ is just a name of fashion brand. In 1971 Coco Chanel died at the age of 87. Following her death, German designer Karl Lagerfeld became the company’s head designer. Also in this year, a company named CHANEL was been built by him. Now Chanel is a privately held company it designs, manufactures and sells watches, fragrance, clothes and fashion accessories. The company operates in the Europe, Asia and the US. Chanel brings a new range of clothing and Jewish in fashion shows. (Chanel company analysis,2012) The designers use white and black skillfully to create different style of products. Chanel popularized a simpler yet incredibly chic style for women.
The SWOT about Chanel
Strengths
Compared with other luxury brand, the products in Chanel is more extensive. Some of these are very popular in their domain. For example, the perfume named “Chanel No.5” is well-liked by women. Chanel extends their brand’s popularity by advertisements and movies. It has great design group, everyone knows the company’s logo and its products’ high prices although the style and logo about Chanel is simple.
Weakness
There are about more than 1000 factories and hundreds of exclusive shop to manufacture and sell Chanel’s products in the world. The company has too much different group of employees and shops and it is hard for the management to control. What is more, Chanel makes products by different kinds of materials. The biggest weakness is that some materials are very hard to find, like crocodile, the resource about it is very rare.
Opportunities
Company over view
A woman named Gabrielle Coco Chanel was born in 1883 in France. In 1919, Coco Chanel owed her first couture shop in Paris, giving “Coco Chanel” a name for herself in the fashion world. In this year ‘Chanel’ is just a name of fashion brand. In 1971 Coco Chanel died at the age of 87. Following her death, German designer Karl Lagerfeld became the company’s head designer. Also in this year, a company named CHANEL was been built by him. Now Chanel is a privately held company it designs, manufactures and sells watches, fragrance, clothes and fashion accessories. The company operates in the Europe, Asia and the US. Chanel brings a new range of clothing and Jewish in fashion shows. (Chanel company analysis,2012) The designers use white and black skillfully to create different style of products. Chanel popularized a simpler yet incredibly chic style for women.
The SWOT about Chanel
Strengths
Compared with other luxury brand, the products in Chanel is more extensive. Some of these are very popular in their domain. For example, the perfume named “Chanel No.5” is well-liked by women. Chanel extends their brand’s popularity by advertisements and movies. It has great design group, everyone knows the company’s logo and its products’ high prices although the style and logo about Chanel is simple.
Weakness
There are about more than 1000 factories and hundreds of exclusive shop to manufacture and sell Chanel’s products in the world. The company has too much different group of employees and shops and it is hard for the management to control. What is more, Chanel makes products by different kinds of materials. The biggest weakness is that some materials are very hard to find, like crocodile, the resource about it is very rare.
Opportunities