Preview

coco chanel

Good Essays
Open Document
Open Document
919 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
coco chanel
Best Business Leader-----Coco Chanel
Introduction---members
Who is the first woman wearing pants in Europe? Yeah, Coco Chanel.
Our group thinks she is the best business leader in the world. Making money is business. Chanel is the founder of Chanel Brand, and she made a lot of money. Business is more than money, business makes our life better. Women used to wear beautiful clothes just for men, but the cloths designed by Chanel put priority to its comfort and convenience.
As a leader, she knew how to achieve success by her network. She got inspiration and financial support from many artists and rich people. Chanel is a pioneer. She proved that “less is more” with her products. She said “the most courageous act is still to think for yourself, aloud”, so she called on women to be independent. Her products even changed the opinions and lifestyle of women. While, she told us “A women who doesn’t wear perfume has no future”. What a foxy advertisement. Girls, do not believe in that. However, we still agree she is the best. Our partners will show how excellent she was in these three aspects.
帮我看看吧
She was a strategic thinker. She had an incredible strategy to know how to open the market. For instants, Coco Chanel had created a new product Chanel No.5 in 1920. However, it was difficult to sale her new product because of the high marketing competition and the economic depression. She used hunger marketing strategy. First, after she gave some bottles of perfume to French nobilities, the product got hot pursuit by nobilities. However, when all of the nobilities crazy about the Chanel No.5. She reduced the supply of goods. A shortage of goods inspired the customer's shopping desire dramatically, so Chanel No.5 had become the best seller at that time. She knew that when demand exceeds supply, it can enhance the value of the products, and it also attracted more potential customers. Besides, Coco put the products to a social group of well off upper class individuals, by

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Coco Chanel is one of the most famous fashion designers in Paris, France. Even though she has passed away her legacy still lives on today. She left behind the tight corset trend for comfortable masculine clothing that paved the way for other fashion designers around the world.…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Kudler

    • 2859 Words
    • 12 Pages

    Within this paper I will justify the importance of research, marketing needs, competitive intelligence and analysis marketing strategy and tactics of Kudler Fine Foods. Kudler Fine Foods Grocery Store, which is owned by Kathy Kudler, is a connoisseur of good foods, high quality bakery products, and top of the line wines (domestic/ imported). For shoppers they have the pleasure not only to witness but endure the expansion of the Kudler’s dream. Kudler Fine Foods are ready to embark on a new journey of expanding services, improving operation, and intensify consumer’s purchases. In order to achieve the task that lies ahead, Kudler Fine Foods must increase growth, popularity, and revenue.…

    • 2859 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    People inspire, create, and evolve, and Coco Chanel made a big fashion evolution. Not only is Coco a go-getter, but she made the world a different place one stitch at a time. ¨As Chanel once said,“luxury must be comfortable, otherwise it is not luxury¨”(Biography.com).…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Finagle a Bagle

    • 292 Words
    • 1 Page

    Finagle A Bagel is a fast – growing New England small business that makes bagels. It is at the forefront of one of the freshest concepts in the food service business (Fresh Bagels). Rather than prepacking menu items, store employees make everything to order to satisfy the specific needs of each guest. With this the product “Bagel” is pre pared to the customers satisfaction. The awesome thing about Finagle A Bagel is that despite the price and the importance of being able to compete in the world of quick-serve food. This I believe sets Finagle A Bagel apart from others because regardless of cost, the company will not compromise its quality. Finagle A Bagel goes a step farther to find the best possible ingredient and then examines the cost and calculates an approximate retail price. Which tell me that Finagle A Bagel put it customers first and is all about customer satisfaction? Finagle A Bagel has 17 retail stores in the city of Boston and surrounding suburbs and a wholesale business that delivers bagels to area caterers, hospitals, universities. And to maximize distribution Finagle A Bagel has about 450 employess and they have 17 retail locations and there wholesale business delivers to about 350 wholesale customers a year. To promote Finagle A Bagel it uses the Frequent Finagle Card and a web-based system to help in the promotion. This is Finagle A Bagel big push right now to use technology as a means of generating store traffic. These forces from the marketing environment impact Finagle A Bagel. They face the competion of other bagel chains. The fact that people only have so many dining dollars that can afford to spend. And the social cultural aspect also surround Finagel A…

    • 292 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    No single accomplishment or personal trait captures the essence of Madam C. J. Walker's legacy. Rather, her life is best summed up as being a Pioneering entrepreneur. Madam C.J. Walker was clearly a pioneer of the modern cosmetics industry. Tenacity and perseverance, faith in her and in God, quality products and "honest business dealings" were the elements and strategies she prescribed for aspiring entrepreneurs who requested the secret to her rags-to-riches ascent. Along the way, she provided educational opportunities and lucrative incomes for thousands of African American women who otherwise would have been consigned to jobs as farm laborers, washerwomen and…

    • 727 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Chanel’s Return to the Industry: Chanel decided that after being retired from her job as an elite fashion designer for fifteen years, she would make a return to the world of fashion. However, she had to prove herself by turning a white, bland dress into a masterpiece. And prove herself she did.…

    • 815 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Rhetorical Analysis

    • 654 Words
    • 3 Pages

    The iconic perfume Chanel number 5, 1937 advertisement, what makes it powerful, Unique? The answer is simple the ethos used in the commercial, which is Madame Gabrielle Chanel herself. Coco Chanel did not only market the fragrance herself, but also it was the first fragrance to be marketed by a designer’s name, so the ethos was used here twice, once as the name of the perfume and also her own figure, standing in her suit Ritz, proud, chic , well dressed, and iconic, not paying attention to the camera, but instead looking into her challenges and achievements, as if they were running in front of her eyes, those flashes and images, were the power that gave her that strength to stand like that, an advertisement like this with a person who can be a raw model for many women inspired me a lot, and changed my point of view of perfume from a beautiful and feminine to powerful.…

    • 654 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    She took advantage of her androgynous beauty as she started to innovate with clothes, mixing men's clothing and women's apparel to create a delightfully modern look, admired by a great majority of the haute society of Paris. But, it was not only the way she dressed nor the fashion revolution she created by reinventing clothes by minimalism and more sporty looks that established her mythical image of the modern woman, but also her natural independence and desire to work to acquire her full freedom and wealth to not depend on her man, but rather to stand beside him as an equal. That was revolutionnary. Chanel's attitude didn't go along with the manners of the time. For example, women were usually not expected to be ambitious nor to acquire Financial independancy. There were kind of living in the shadows of their husbands. By not conforming to these standards, Gabrielle brought a change to the perception of women, by showing that it is possible to pursue your own dream and not depend on anybody but yourself. For example, in her relationship with her lovers, she was always exuding a strong mind and acting in function of her…

    • 473 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Brandy Norwood

    • 863 Words
    • 3 Pages

    Please read over and if you don’t like anything please email me call me r text me not after midnight thank you and this is a rough draft I am not finished !:)…

    • 863 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Jennifer Lopez

    • 471 Words
    • 2 Pages

    Should women be allowed to have equal rights ? Sojourner Truth and Alice Walker both discuss that women do the same jobs as men and they don't get the rights they deserve , even though they struggle for justice. Sojourner Truth's perspective on civil rights is that men weren't better then women because women were doing both men and women jobs. They were all negroes so they were battling. Alice's perspective was that even though slavery ended women were still fighting like men to be treated equally.…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Chanel Fragrance

    • 883 Words
    • 4 Pages

    My advertisement for the Chanel fragrance from the Chance series called Eau Tendre uses a naked woman with pink flowers wrapped around her body, a huge pink bottle. The ad says, “IT’S YOUR CHANCE. EMBRACE IT.” to persuade women to buy this product because it will make you feel confident and comfortable.…

    • 883 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    My target audience are young women from 17 to 25, who want to have or already have a sophisticated and classy style without being able to pay for Chanel, Louis Vuitton, Gucci, Prada, Burberry or Dior. It concentrates on providing this style with not much money and it also centres on natural cosmetics, as well as more extravagant makeup styles for nights out.…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jennifer Lopez

    • 602 Words
    • 3 Pages

    There are many famous Hispanic entertainers, but well known in the United States and around the world, Jennifer Lopez was born to be a singer. She is also a talented actor and dancer. Her fame grew when she was chosen to play the role of the famous Hispanic deceased singer, Selena Quintanilla in the biographical film, Selena. Jennifer is beautiful and known for her songs, dancing, movies, and even her figure. She is an American entertainer, producer, and businesswoman.…

    • 602 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Johnson & Johnson

    • 1929 Words
    • 8 Pages

    MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women, health conscious women and older women with its varieties of brands.…

    • 1929 Words
    • 8 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coco Hw

    • 254 Words
    • 2 Pages

    The factors to the natures of human service is an open window to unwind themselves…

    • 254 Words
    • 2 Pages
    Satisfactory Essays

Related Topics