case study
Professor Edward Desmarais
BUS470 Business Policy and Strategy
Fall 2001
CANNONDALE Cororation case analysis
December 17, 2001
International Strategic Annalists
Table of Contents
A. Executive Summary ……………………………………………………………. 1
B. Current Situation ……………………………………………………………. 2
Current Performance ……………………………………...……………. 2
Strategic Posture …………………………………………..………. 4
Corporate Governance ………………………………………………..…. 18
C. External Factors ……………………………………………………………. 19
Industry and Competitive Analysis ……………………………………..…. 21
Summary of External Factors ………………………………………… 73
D. Internal Factors ……………………………………………………………. 77
Financial Analysis …………………………………………………… 105
Management’s Personal Ambitions, Philosophies, and Ethics ………... 117
Company Culture …………………………………………………………….. 118
Summary of Internal Factors ………………………………………….. 120
E. Strategies ……………………………………………………………………… 125
Generic Strategy …………………………………………………………….. 125
Strategy to Gain Maintain Competitive Advantage ………………………….. 126
Matching Strategy …………………………………………………………….. 127
Summary of the Strategies …………………………………………….…….. 130
F. Recommendation and Implementation / Evaluation and Control …...…………….. 134
Appendix A (Consolidated Financial Statement) ………………………………….. 143
Appendix B (SWOT Matrix) ……………………………………………………………. 152
Appendix C (Responses to Panel) …………………………………………………… 155
A. Executive Summary
Mission and Vision
Objectives
(short and long term; financial and strategic)
External
Opportunities and Threats
Internal
Strengths and Weaknesses
Recommendations (include the pros and cons of each recommendation)
Corporate, Business, Functional, Departmental
Cannondale Corporation mission statement is: “To be the best cycling company in the world” . Their mission inspired ten principles and on of
BUS470 Business Policy and Strategy
Fall 2001
CANNONDALE Cororation case analysis
December 17, 2001
International Strategic Annalists
Table of Contents
A. Executive Summary ……………………………………………………………. 1
B. Current Situation ……………………………………………………………. 2
Current Performance ……………………………………...……………. 2
Strategic Posture …………………………………………..………. 4
Corporate Governance ………………………………………………..…. 18
C. External Factors ……………………………………………………………. 19
Industry and Competitive Analysis ……………………………………..…. 21
Summary of External Factors ………………………………………… 73
D. Internal Factors ……………………………………………………………. 77
Financial Analysis …………………………………………………… 105
Management’s Personal Ambitions, Philosophies, and Ethics ………... 117
Company Culture …………………………………………………………….. 118
Summary of Internal Factors ………………………………………….. 120
E. Strategies ……………………………………………………………………… 125
Generic Strategy …………………………………………………………….. 125
Strategy to Gain Maintain Competitive Advantage ………………………….. 126
Matching Strategy …………………………………………………………….. 127
Summary of the Strategies …………………………………………….…….. 130
F. Recommendation and Implementation / Evaluation and Control …...…………….. 134
Appendix A (Consolidated Financial Statement) ………………………………….. 143
Appendix B (SWOT Matrix) ……………………………………………………………. 152
Appendix C (Responses to Panel) …………………………………………………… 155
A. Executive Summary
Mission and Vision
Objectives
(short and long term; financial and strategic)
External
Opportunities and Threats
Internal
Strengths and Weaknesses
Recommendations (include the pros and cons of each recommendation)
Corporate, Business, Functional, Departmental
Cannondale Corporation mission statement is: “To be the best cycling company in the world” . Their mission inspired ten principles and on of