Xiaomi 2 Phone Analysis
Xiaomi Phone 2
Marketing Strategy
12/05/2012
By Kaijie Wang 1229200 Word counts: 1650
1
Contents
Introduction ...................................................................................................................................... 3
Industry Analysis ............................................................................................................................... 3 Industry Overview ............................................................................................................. 3
Porter's five forces analysis ............................................................................................... 4
External Analysis ............................................................................................................................... 5
Market analysis ................................................................................................................. 5
Key Success Factors for companies competing in the market........................................... 6
Customer analysis ............................................................................................................. 6
Competitor analysis........................................................................................................... 7
Internal Analysis ................................................................................................................................ 8
SWOT analysis ................................................................................................................... 8
Product overview .............................................................................................................. 8
Marketing Strategy ............................................................................................................................ 9 Recommendations
Marketing Strategy
12/05/2012
By Kaijie Wang 1229200 Word counts: 1650
1
Contents
Introduction ...................................................................................................................................... 3
Industry Analysis ............................................................................................................................... 3 Industry Overview ............................................................................................................. 3
Porter's five forces analysis ............................................................................................... 4
External Analysis ............................................................................................................................... 5
Market analysis ................................................................................................................. 5
Key Success Factors for companies competing in the market........................................... 6
Customer analysis ............................................................................................................. 6
Competitor analysis........................................................................................................... 7
Internal Analysis ................................................................................................................................ 8
SWOT analysis ................................................................................................................... 8
Product overview .............................................................................................................. 8
Marketing Strategy ............................................................................................................................ 9 Recommendations
References: eMarketer (2012)China’s mobile market [online] available from Xiaomi Phone 2 review: high-end specs in a surprisingly affordable package iiMedia Research: 2012 Q3 China’s smartphones market report[online] available from 2012 China’s mobile phone users reach 330 million [online] available from David A.Aaker, Damien McLoughlin (2007). Strategic Market. Management (European ed.). John Wiley & Sons, Ltd. 11 Appendix Similar product among competitors Xiaomi Mi2 Price in RMB Release date Screen size Operating system CPU CPU frequency SIM kind Talk time Camera 1999 Oct 2012 4.3 MIUI V4 based on Android OS v4.1 Snapdragon APQ8064 1536MHz SIM 900min Front: 2 megapixel Back: 8 megapixel Huawei U9508 1950 Nov 2012 4.5 Android OS 4.0 Meizu MX2 2499 Dec 2012 4.4 Flyme 2.0 based on Android OS v4.1 MX5S 1638MHz Micro Sim 780min(2G), 600min(3G) Front:1megapixel Back:8megapixel Hisilicon K3V2 1433MHz SIM 780min Front:1.3megapixel Back:8megapixel 12