Case About Shakey's Pizza
CASE
INTRODUCTION
Shakey’s has been serving the people for how many years with their quality products using the finest ingredients and dough prepared fresh everyday keeping their tradition of great food and family entertainment. For generations, Shakey’s has been the neighborhood gathering place, where family and friends come together to share great food and good times. Shakey’s wanted to reach families and remind them that Shakey’s is not just all about food but about fun family and pizza. With its vision to be the leading and preferred pizza restaurant, it consistently serves the best tasting, high quality food through fast, efficient and friendly service in a clean, fun and wholesome environment.
Shakey's Pizza was the first important pizza chain restaurant in the United States and in many ways pioneered the concept of the chain pizza parlor. It is noted for its unique features: The chains are decorated in a variety of informal styles; traditionally having tables lined end to end the width of the dining room and seating provided on wooden stools. There is usually a window called the open kitchen, allowing children to watch the pizza being made. Shakey’s offer not only pizzas but a variety of other products. Besides pizza, Shakey's has developed other menu items into trademarks, including its MoJo potatoes (breaded and deep-fried potato slices) and fried chicken and salads.
Shakey’s pizza was founded in Sacramento, California on April 30, 1954 by Sherwood "Shakey" Johnson (1925-1998) and Ed Plummer. The first weekend the parlor opened, only beer was served, and Shakey’s took the profits from beer sales and bought ingredients for pizza the following Monday. The original store at 57th and J Streets in Sacramento remained in business until the late 1990s.
The Shakey’s Pizza brand and concept was brought into the Philippines by San Miguel Corporation via its subsidiary company International Family Foods Services, Inc. (IFFSI). IFFSI, who owned the franchise
INTRODUCTION
Shakey’s has been serving the people for how many years with their quality products using the finest ingredients and dough prepared fresh everyday keeping their tradition of great food and family entertainment. For generations, Shakey’s has been the neighborhood gathering place, where family and friends come together to share great food and good times. Shakey’s wanted to reach families and remind them that Shakey’s is not just all about food but about fun family and pizza. With its vision to be the leading and preferred pizza restaurant, it consistently serves the best tasting, high quality food through fast, efficient and friendly service in a clean, fun and wholesome environment.
Shakey's Pizza was the first important pizza chain restaurant in the United States and in many ways pioneered the concept of the chain pizza parlor. It is noted for its unique features: The chains are decorated in a variety of informal styles; traditionally having tables lined end to end the width of the dining room and seating provided on wooden stools. There is usually a window called the open kitchen, allowing children to watch the pizza being made. Shakey’s offer not only pizzas but a variety of other products. Besides pizza, Shakey's has developed other menu items into trademarks, including its MoJo potatoes (breaded and deep-fried potato slices) and fried chicken and salads.
Shakey’s pizza was founded in Sacramento, California on April 30, 1954 by Sherwood "Shakey" Johnson (1925-1998) and Ed Plummer. The first weekend the parlor opened, only beer was served, and Shakey’s took the profits from beer sales and bought ingredients for pizza the following Monday. The original store at 57th and J Streets in Sacramento remained in business until the late 1990s.
The Shakey’s Pizza brand and concept was brought into the Philippines by San Miguel Corporation via its subsidiary company International Family Foods Services, Inc. (IFFSI). IFFSI, who owned the franchise