Preview

Case 33: California Pizza Kitchen

Powerful Essays
Open Document
Open Document
1093 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case 33: California Pizza Kitchen
Case 33: California Pizza Kitchen

California Pizza Kitchen (CPK) was co-founded in 1985 in Beverly Hills, California by Rick Rosenfield and Larry Flax. Rosenfield and Flax both hold the title of Co-President, Co-CEO, and Co-Chairman of the Board of Directors for California Pizza Kitchen. Susan Collyns, Chief Financial Officer, currently leads the financial team at California Pizza Kitchen which is faced with reducing the corporate income-tax liability while balancing the goal of the management team to grow the business. California Pizza Kitchen is in the food industry business. California Pizza Kitchen is a casual dining restaurant chain that specializes in innovative and non-traditional pizzas. California Pizza Kitchen also provides various soups, salads, pasta, sandwiches, and desserts at higher quality for lower prices. California Pizza Kitchen is in 213 locations in 28 states (41% located in California). California Pizza Kitchen’s core patrons tend to have an average household income of $75,000 (survey results from 2005); creating less of an impact on patron’s dining habits during times of inflated gas and food prices. California Pizza Kitchen’s inventive menu was not the only draw-in for patrons, their below average check (usually around $13.30) was much lower than their competitors such as, The Cheesecake Factory, Olive Garden, P.F. Chang’s, Chili’s, Red Lobster, and Panera Bread to name a few. The California Pizza Kitchen chain was labeled by RBC Capital Markets as the “Price-Value-Experience” leader in its sector. California Pizza Kitchen began their growth process by developing the ASAP restaurant concept (located mostly in airports and malls: limited selection of pizzas and “grab-n-go” sandwiches and salads) but later halted all new ASAP locations. California Pizza Kitchen then moved into franchising full-serve restaurants internationally (6 foreign countries as of 2007). California Pizza Kitchen entered into another initiative by partnering with

You May Also Find These Documents Helpful

  • Powerful Essays

    New Product Launch Part II

    • 2923 Words
    • 12 Pages

    Pizza Hut has long been known for their ability to continually offer innovative products for their customers. Even with small beginnings, Pizza Hut has proven themselves through quality food, product expansion, and customer satisfaction as one of the top leading brands. As part of the Yum! Group of restaurants, Pizza Hut as grown and expanded both domestically and internationally. As a world recognized name, Pizza Hut has dominated with their original style of pizzas. To expand even further, the introduction of a new type of pizza is suggested. To answer the age old question of “Pizza or Chinese for dinner?” this proposal offers the new Chinese Supreme Pizza!…

    • 2923 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Good Business Sense

    • 722 Words
    • 3 Pages

    Papa Murphy’s Take and Bake Pizza takes pride in a clean and sociable environment for their and employees and especially customers. Each and every customer is greeted and helped in a fast timely manner. Most employees are part-time, with the exception of the store manager. Each employee is trained to produce every pizza found on the menu as well as the stores specialties. Papa Murphy’s stores can be ran either corporately or as a franchise, still making business essential for the store to succeed. A typical pizza is loaded with at least twice as much ingredient’s as any other frozen pizza competitor. Food costs is really the only financial issue that this business runs into, on busy holidays such as the Super Bowl and Valentines Day food costs usually double due to the increase of sells.…

    • 722 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    The purpose of this case is to determine which key variables drive Crusty Pizza Restaurant’s monthly profit and then forecast what the monthly profit would be for potential stores. Based off of this information we will be able to make a recommendation to Crusty Dough Pizza Restaurant on which stores they should open and which they avoid. The group was provided 60 restaurants’ data that included monthly profit, student population, advertising expenditures, parking spots, population within 20 miles, pizza varieties, and competitors within 15 miles. For the potential stores we were given all of this information sans the monthly profit. While identifying the key variables in the data set, we are able to discover the possible variables that predict the monthly profit of each of the proposed restaurants.…

    • 1233 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    This paper provides a summary of our analysis of the data obtained for 60 Crusty Dough Pizza Company restaurants. We compared 16 pizza store characteristics to monthly profit in order to determine the best indicators of success. The results of this analysis may be used to determine the store services and attributes that have the most bearing on profitably.…

    • 1222 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Little Caesars Media Plan

    • 4324 Words
    • 18 Pages

    Little Caesars is estimated to be the fourth largest pizza chain in the United States. The chain was founded in 1959 by the Ilitch’s and is most famously known for its “Pizza! Pizza!” slogan. The brand has grown substantially since the 1990’s and is still continuing to rise to meets its competitors. Little Caesars is the largest carry out pizza chain in the country and is more recently well known for its Hot-N-Ready pizza promotion. Their menu is familiar and affordable and customer service is one of the brands many strengths.…

    • 4324 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Papa Johns Term Paper

    • 1673 Words
    • 7 Pages

    Papa John's is the recognized quality leader of the pizza category and is the world's third largest pizza company. For nine of the last ten years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment. In 2006, for the third consecutive year consumers have honored Papa John's (NASDAQ: PZZA) with the top rating among national pizza delivery and…

    • 1673 Words
    • 7 Pages
    Good Essays
  • Good Essays

    My Favorite Food

    • 2393 Words
    • 10 Pages

    Growing up in the suburbs of Washington, DC there weren't so many great options for pizza. Ordering in from Domino's and Pizza Hut was a weekly occurrence. But when I arrived in New York in 2002, I was thrust into an entirely new pizza universe.…

    • 2393 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    For 25 years Domino’s pizza has been opening doors to new customers, new stores, new locations, new ideas, and new business…

    • 5049 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    California Pizza Kitchen is known worldwide for its high quality menu and ingredients, with budget friendly prices. They collect their revenues from three different sources. Sales from company owned restaurants, royalties from franchised restaurants and royalties from a partnership with Kraft to sell CPK branded frozen pizza in grocery stores. CPK has a "dedication to guest satisfaction and menu innovation and sustainable culture of service." CPK has the lowest average bill cost of any other casual dining restaurant, of $13.30 per guest. Their menu has very few choices, but the choices that are offered are of high quality and nothing less. Their goal is to extend their franchises to Mexico and South Korea in the coming years being as in the last five years they were capable of increasing total businesses up 38% so a small extension would be of no issue for them. In 1997 they also introduced the idea of an ASAP option. The ASAP options offers guests the most popular items on the menu, pre-made and ready to grab and go. With society becoming more and more fast paced, the ASAP option has been growing steadily.…

    • 1289 Words
    • 6 Pages
    Good Essays
  • Better Essays

    The California Pizza Kitchen was founded in 1985 by attorneys Rick Rosenfield and Larry Flax. The two lawyers worked together to fulfill their desire to enter the restaurant business. They created innovative toppings for their menu with recipes such as the Jamaican Jerk Chicken and the Pear & Gorgonzola pizzas. According to their website, they operate “more than 250 CPKs in 32 states and nine foreign countries.” (California Pizza Kitchen, unk.)…

    • 952 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Domino's Pizza is an international pizza delivery corporation headquartered in Michigan, United States. Founded in1960, Domino's is the second largest pizza chain in the United States and has more than 9,300 corporate and franchised stores in 65 international markets and all U.S. states.…

    • 5183 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    1.) In regard to CPA’s having “moral conscience” to those they serve I would say yes however when or if they are asked to do an illegal act that is the defining point. Any illegal act contrary to what is required by GAAP, FASAB, or IRS would then implicate the CPA themselves if they continue support or represent that client. The CPA should never disclose any of the clients personal information unless given permission or in the case of fraud/crime to the proper authorities. It’s my belief that a client should never feel sheltered from fraud/crime to government agencies.…

    • 368 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The success of California Pizza Kitchen can be attributed to many factors. First, CPK diversifies its revenue streams. Instead of relying on the main business of operating company owned stores for revenue, they also receive revenues from royalties from franchised locations and royalties from Kraft for selling CPK frozen pizzas. Second, CPKs core customers had an average household income of over 75,000. This allows CPK to weather downturns in the economy better than their competitors since their customers have more disposable income. Finally, CPKs success overseas gives the company access to high growth overseas markets. Since they have already experienced success in the large Chinese market, CPK can merely expand its presence in China as a way to grow the company. These factors, along with others, have contributed to CPKs stock price beating the SP Small Cap 600 for restaurants, as shown in Exhibit A in the appendix.…

    • 2280 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Pizza Hut vs Mcdonalds

    • 2039 Words
    • 7 Pages

    In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so 'Pizza Hut' was born! Fifteen years later, they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet. Today Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive growth rate of over 40 per cent per annum. Today Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkatta, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country. Pizza Hut holds the record for the world’s largest pizza (six feet in diameter), which was baked and served at the grand opening of a Fort Worth, Texas Pizza Hut restaurant. Pizza Hut is fun, friendly and familiar '' it gives a sense of belonging, of comfort and an experience that allows friends and families to share a good time…

    • 2039 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Pizza Hut Swot Analysis

    • 1662 Words
    • 7 Pages

    Pizza Hut is an American restaurant chain and international franchise that offers different types of pizza along with side dishes plus (depending on location): pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's biggest restaurant company with approximately 34,000 restaurants, delivery and carry-out locations, and kiosks in 100 countries. Currently based in Addison, Texas (a northern suburb of Dallas), Pizza Hut is relocating its headquarters to bequest Office Park in nearby Plano when the hire on its current building, which it has…

    • 1662 Words
    • 7 Pages
    Powerful Essays

Related Topics