At Apple, the work culture was driven by a passion for new products with no end to challenges and opportunities. The corporate culture at Apple was exemplified by its intense work ethics. Apple adopted a style that was not too formal or hierarchical and a more results-driven approach which worked best for them
Work environment
Though the work environment was relaxed and casual, there was a very strong commitment to deadlines. Analysts summarized the work culture at Apple as "fun, yet demanding".
The case talks about how employees at Apple had to run their own show and work in a challenging and creative environment. The case explains how Apple fostered a culture of secrecy. The demand for absolute secrecy and insistence on control were infused into the company culture right from the beginning.
While some appreciated Apple's culture saying that it valued creative people,