Inside Apple
Inside Apple
Introduction
The Inside Apple book talks about many internal aspects of the company. The major theme that this book touches is the company’s internal secrets. It mentions how Steve Jobs, according to Michael Maccoby in his 2000 Harvard Business Review, was a productive narcissist as a leader, which he mentions to be visionary risk takers with a burning desire to change the world.
Inside the Apple building, Steve Jobs limited every single employee to just many information. And they were not allowed to comment to any other colleague the work or assignment that they were having. The company had many off limit areas for the employees, and at times, Jobs would request that the door codes and key changed because there was a new project coming and only few people were meant to know.
The book mentions that only the people who were not part of Apple wanted to work in there, and the people who worked inside Apple, wanted out, and this was because they mentioned that working at Apple is totally different than working at any other company. Steve Jobs focused obsessively over the small details, and he was not afraid of saying “no” to requested ideas. But he did not focus on making money; he focused on the product’s quality. “Apple obsesses over the user experience, not revenue optimization” -Rob Shoeben
Jobs had an exclusive “Top 100” list of employees, who he gathered with him to discuss projects and other details of the company. These people were not necessarily the top managers; in fact, some of them were not even in the list. Jobs considered the people who were just right, loyal, and respectful in his seldom changing list.
Tim Cook, the current CEO of Apple was considered Jobs’ sidekick, although Cooks was a calmer person than Jobs. Steve had other “disciples”, like Ive, Scott James, Jeff Williams, Bob Mensfield, Eddie Que, and others who worked loyally for him, even after his death. Steve requested these people to just do what they think it’s
Introduction
The Inside Apple book talks about many internal aspects of the company. The major theme that this book touches is the company’s internal secrets. It mentions how Steve Jobs, according to Michael Maccoby in his 2000 Harvard Business Review, was a productive narcissist as a leader, which he mentions to be visionary risk takers with a burning desire to change the world.
Inside the Apple building, Steve Jobs limited every single employee to just many information. And they were not allowed to comment to any other colleague the work or assignment that they were having. The company had many off limit areas for the employees, and at times, Jobs would request that the door codes and key changed because there was a new project coming and only few people were meant to know.
The book mentions that only the people who were not part of Apple wanted to work in there, and the people who worked inside Apple, wanted out, and this was because they mentioned that working at Apple is totally different than working at any other company. Steve Jobs focused obsessively over the small details, and he was not afraid of saying “no” to requested ideas. But he did not focus on making money; he focused on the product’s quality. “Apple obsesses over the user experience, not revenue optimization” -Rob Shoeben
Jobs had an exclusive “Top 100” list of employees, who he gathered with him to discuss projects and other details of the company. These people were not necessarily the top managers; in fact, some of them were not even in the list. Jobs considered the people who were just right, loyal, and respectful in his seldom changing list.
Tim Cook, the current CEO of Apple was considered Jobs’ sidekick, although Cooks was a calmer person than Jobs. Steve had other “disciples”, like Ive, Scott James, Jeff Williams, Bob Mensfield, Eddie Que, and others who worked loyally for him, even after his death. Steve requested these people to just do what they think it’s