Apple since its inception was driven by mission to bring easy-to-use computers to market. But during Sculley years (1985-1993), Apple targeted low cost computer and forge an alliance with IBM for OS development on Intel platform, both of which didn’t bear any results. Spindler‘s (‘93-‘96) strategy to expand to international market gave short-term results, but did not help Apple in long term. Amelio (‘96-’97) decided to go back to premium price differentiation strategy and invited Steve Jobs to take over as CEO in 1997. Steve jobs restructured company around the original strategy of Apple and turn that into a competitive advantage. Apple’s competitive advantages are its control of software and hardware, marketing, digital asset management, retail strategy, product differentiation and Steve Jobs’s strategical decisions. Decisions such as switching to Intel processor resulted not only reduced power use & design ease but also made Macs able to run windows on it. Apple retails concept implements direct selling, creates first hand experience to customers, customer education, after sales service etc. With these advantages Apple built a barrier to five forces that shapes industry competition [1].…
Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).…
Apple Inc. is currently considered as one of the most successful companies over the world. Founded in 1976, Headquartered in California, America, Apple is an multinational corporation which designs, produces and provides customs with individual electronics, computer system and personal computers. It becomes famous when Steven Jobs firstly introduce the iPhone to the market. By the end of 2012, Apple is the second-largest information technology and the third-largest smartphone provider in the world. It has 408 retail stores in fourteen countries and online Apple Store like iTunes store as well. Recently, Tim Cook took over the company working as the CEO. Apple’s success in marketplace is not only because its innovation of new products, but also depends on its management philosophy. This paper will investigate how Apple Inc. manage and motivate its employees so as to increase their performance.…
Apple’s organizational structure begins with when Apple was a one-man company. Actually, it started as a two man company – Jobs and Wozniak. Apple was a centralized business, similar to a single party or an authoritarian rule type because the all departments of Apple reported to Steve Jobs for approval. True Apple currently controls a fortunate place in the tech world. However, Apple’s new challenges start after the death of Steve Jobs. Thus begins Apple’s organizational structure with Apple 's new chief executive officer, Tim Cook Apple, (2012).…
Apple is well known for its product Iphone which reached recording breaking sales but it got issue with its employers and works in China, the people who manufacture the product. The workers and employers from Foxconn complain about working condition and even gave suicidal threats to Apple Inc. Beside all these threats and employers difficulties CEO Tim Cook focuse more upon the production of the product and compay profit. They main focused upon profit motives as being the electronic giants. With the high demand of their products in the market, they need to full fill the demand of the consumers so; they had increase the working hours and working condition to meet its target which was affecting their manufacture workers in Foxconn Company in…
Apple founders and employees have always preferred to design and build good quality products that are simpler, better looking and more reliable than their competitors. Apple use one of the four Porter’s competitive strategy which is “Industry-Wide Differentiation.” It means that the company basically differentiate itself from competitors by providing better products and services across the industry that have value to customers. Apple organization goals, objectives, culture, and activities are very consistent with the organization strategies. Its founders, its people, and customers continue to think differently and to design cool and easy to use devices that are excellent in quality and value.…
ii. Strategy - Apple Inc. also spends a fair time of training and or re-training its employees on a global scale and comes up with many new devices to not only keep the shareholders happy, but also by braining storming and coming up with new technology so in which Apple Inc. can hire new employees; thus helping the global economy. Apple Inc. understands, as new venture grows, there can be a need for more and more administration. (Hisrich, Peters, 2010, p.p. 127)…
Apple Inc. is one of the most distinctive technology corporations in the world. With their new innovations year after year they continue to stay on top of their game. The corporation has been able to gain a large part of market share due to their employees and technological innovations. Apple Inc. employees are committed and focused on getting the job at hand done. Apple Inc. has made employees feel that they are making a significant impact on the world. The employees that work at Apple Inc. are extremely intelligent and are surrounded by some of the top experts around the globe. Since Apple Inc. is so massive it’s hard for entry level employees to get promoted or stay with the company due to the highly competitive environment. Apple Inc. has…
Organizational structure is very important to any company, it guarantees longevity and efficiency. Apple Inc. was incorporated in California on January 3, 1977 (Apple, 2013) and first came on the scene with the release of Apple I. Steve Jobs and Steve Wozniak were the creators of this cutting edge technology and both men were seemingly college dropouts (No Stop Technology - The Apple Fan Site, n.d). The company is a publically traded company listed on the NASDAQ and in 2013 they are number 6 on the list for Fortune 500 companies. Apple Inc.’s mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (About.com, n.d.). Their mission statement implies that they have a flexible structure that allows for unlimited growth within the technology industry.…
Structure Analysis: Bringing a new organizational culture into Apple or any young creative company is very difficult and the evolving structure within Apple in 1992 failed to support the firm's strategy. Perhaps the biggest obstruction to the EMT's strategy was the loose and unstructured way people and units were structured at Apple. The employees at Apple were proud of the fact they did things differently than most companies. They were corporate in name rather than in culture. Work was done in groups and committees and decisions were made by consensus. Naturally, the directives handed down by the EMT in the early 90's were approached with suspicion and uneasiness. This is reflected in the increase of dissonant criticism found on the Applelink message boards. Furthermore, internal reviews of the quality of work life showed significant spikes in the level of employee dissatisfaction. People were beginning to feel like their company was losing its competitive advantage, its easy style of doing business, and that many of its qualified employees were being passed up for promotions. The people and groups within the…
Apples mission statement states “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad” (apple corporate information, n.d.). This mission statement doesn’t exactly tell you what the company is going to do for consumers in the long run. It rather just states what the company has done and the products they have produced.…
Ever since Apple Inc. was established, they never had a straight way to reach success, but today Apple. Inc is the one of the largest and most successful technological companies around the world. Their main key to success is that they have a good management team that is led by founder Mr. Steve Job. They have had some issues that may have had some bad influence to their recent success, such as gross margins that were not increasing despite falling component prices, but they announced that Apple’s management team is dealing with those circumstances and finding a way to solve those problems.…
References: Cruikshank, J. L. (2006). The Apple way: 12 management lessons from the world 's most innovative company. Burlington, N.C: McGraw-Hill Audio.…
In order to understand the organizational business or operation environment and cope with specific organizational culture, it seems important to get the comprehensive information regarding the products and services, customer base, organizational goals or objectives of the company and its internal or external influencing factors. Considering the same, brief insight about Apple Inc. can be of great help for new managers to understand and cope with new organizations culture. Apple Inc. is known in the global market place for its innovative new dimensions of digital technology, which acts as the core competitive advantages of its business. Company has well known brand repute in the local and global market places, which entails it to expand…
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