CADBURY Final
STRATEGIC PERSPECTIVES ON MARKETING
MKTG45165
CADBURY REPORT
12TH DECEMBER 2013
WORD COUNT – 3727
STUDENT ID NO. – N0533900
TABLE OF CONTENT
I. Executive summary ______________________________________4
II. External Environment
PESTEL Analysis _________________________________________5
Porter’s Five Forces _______________________________________8
III. Internal Environment
Resource Based Analysis
Tangible Resource _______________________________________12
Intangible Resource ______________________________________14
Tows Matrix ____________________________________________16
IV. Vision Statement _______________________________________18
V. Values of Cadbury ______________________________________19
VI. Corporate Social Responsibility
CSR Stances ___________________________________________21
VII. Cadbury in Nigeria
PESTEL Analysis ________________________________________25
CAGE Analysis _________________________________________ 26
VIII. Reason behind entering the market ________________________28
IX. Market Entry strategy ___________________________________ 28
X. References ____________________________________________29
EXECUTIVE SUMMARY
This report contains research analysis of Cadbury that includes external and internal environment. Models like PESTEL, Porter’s Five Forces, Resource based analysis, TOWS Matrix, CAGE Analysis, etc. have helped me to analyze my research in a better way. They help us to understand the political, economical, social, legal, environmental etc. factors about the company, also the strengths, weaknesses, opportunities and threats of the company help you better understand the problems and gives a solution on how to make it better. It makes it clearer and specific to analyze the data and the facts using these models. Also by using Porter’s five forces model, you figure out the competitors, what is company’s buying power, supply power etc.
Cadbury’s Corporate Social
MKTG45165
CADBURY REPORT
12TH DECEMBER 2013
WORD COUNT – 3727
STUDENT ID NO. – N0533900
TABLE OF CONTENT
I. Executive summary ______________________________________4
II. External Environment
PESTEL Analysis _________________________________________5
Porter’s Five Forces _______________________________________8
III. Internal Environment
Resource Based Analysis
Tangible Resource _______________________________________12
Intangible Resource ______________________________________14
Tows Matrix ____________________________________________16
IV. Vision Statement _______________________________________18
V. Values of Cadbury ______________________________________19
VI. Corporate Social Responsibility
CSR Stances ___________________________________________21
VII. Cadbury in Nigeria
PESTEL Analysis ________________________________________25
CAGE Analysis _________________________________________ 26
VIII. Reason behind entering the market ________________________28
IX. Market Entry strategy ___________________________________ 28
X. References ____________________________________________29
EXECUTIVE SUMMARY
This report contains research analysis of Cadbury that includes external and internal environment. Models like PESTEL, Porter’s Five Forces, Resource based analysis, TOWS Matrix, CAGE Analysis, etc. have helped me to analyze my research in a better way. They help us to understand the political, economical, social, legal, environmental etc. factors about the company, also the strengths, weaknesses, opportunities and threats of the company help you better understand the problems and gives a solution on how to make it better. It makes it clearer and specific to analyze the data and the facts using these models. Also by using Porter’s five forces model, you figure out the competitors, what is company’s buying power, supply power etc.
Cadbury’s Corporate Social
References: [Thinking made easy, 2010, The Student Room and Keynote, 2013]