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Easyjet and the Recession

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Easyjet and the Recession
CONTENTS PAGE

1. – Introduction_________________________p. 3

2. – Application__________________________p. 4
2.1. - Easy Jet profile__________________p. 4
2.2. - PESTEL Analysis__________________p. 4
2.3. - Porters Five Forces________________p. 5
2.4. – SWOT__________________________p. 7

3.0. - The Challenge_______________________p. 7

4.0. – Recommendation____________________p. 8

5.0. – References_________________________p. 8

1. - INTRODUCTION

According to Boddy (2008), management refers to the process of bringing together individuals with the sole intention of achieving desired objectives, aims and goal using available resources effectively. Composed of several vital tenets, this paper seeks to establish the relation between management and the Competing Values Framework (CVF), and how the model can effectively be implemented and their influences in an organization. Boddy settles that CVF is the most significant model used in determination of organizational culture with a deeper focus on a value dimension. These dimensions include the micro emphasis and organization structure, significant factors in organizational management.

Management comprises of five major functions namely planning, organizing, leading and controlling and co-ordination. As such, the effective functioning of these major tenets forms essences of management with a greater concentration on long term and short term effects. One key factor of management is planning. Through planning, management is able to secure and allocate human resources, financial resources, technological resources as well as natural resources to support the predominant objectives (Stewart, 1963). On the other hand, organizing requires that managers establish a structure of working relationships to allow organizational members to interact and cooperate to achieve organizational goals. Tentatively, leading requires managers not only to articulate a clear vision for organizational members



References: Boddy, D. 2008. Management: An Introduction (4th ed.) London: FT Prentice Hall. Burnes, B. 2004. Managing Change: A Strategic Approach to Organizational Dynamics, 4th ed. Harlow, Essex: Pearson Education. Collinson, D. 1992. Managing the Shop floor. Berlin: Walter De Gruyter. David, F, (2001), Strategic Management: Concepts & Cases, Prentice Hall: Upper Saddle River.

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