Marketing Argos
Contents Introduction 2 Key development of Argos 2 Significance of analyzing business environment 3 Identifying 3 Scanning 4 Analyzing 4 Forecasting 4 SWOT analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Limitations and conclusion of SWOT analysis 7 Evaluation 8 PESTEL Analysis 8 Political 8 Economic 9 Social 9 Technology 10 Environment 10 Legal 10 Limitations and conclusion of PESTEL 11 Conclusion 11 Bibliography 12
Introduction
Argos is one of the largest retail stores in United Kingdom which has nearly 800 stores (Home Retail Group website, 2010). Argos is the only retailer in United Kingdom with positive feedback from the customers regarding their sale of products. Argos sells nearly 20,000 different commodities in different sections which are all mentioned in the catalogue (Home Retail Group website, 2010). The catalogues have been provided free to the customers and the customers could order the selected items from home. The products would be either collected from the delivery desk in stores or could be delivered at home. The order could be put to the nearest store through online or phones could bbe also used to complete the ordering process.
There are more than 13.5 million customers who shop directly in the stores along with that Argos has nearly 6 million online and phone orders contributing to number of customers purchasing in Argos (Home Retail Group website, 2010). It has been identified that nearly 11.3 million residents in UK has the catalogue provided by Argos (Argos website, 2010).
Though the organisation was operating from long time, the sales of the organisation increased drastically from the year 2005 to 2008. The revenue sharply raised from £3652 million to £4321 million. But the rate of growth was very less in the year 2008 and 2009, though the revenue showed increase to £4328 million (Home Retail Group, 2010). The rise in the sales was supported by the increase in the demand
Introduction
Argos is one of the largest retail stores in United Kingdom which has nearly 800 stores (Home Retail Group website, 2010). Argos is the only retailer in United Kingdom with positive feedback from the customers regarding their sale of products. Argos sells nearly 20,000 different commodities in different sections which are all mentioned in the catalogue (Home Retail Group website, 2010). The catalogues have been provided free to the customers and the customers could order the selected items from home. The products would be either collected from the delivery desk in stores or could be delivered at home. The order could be put to the nearest store through online or phones could bbe also used to complete the ordering process.
There are more than 13.5 million customers who shop directly in the stores along with that Argos has nearly 6 million online and phone orders contributing to number of customers purchasing in Argos (Home Retail Group website, 2010). It has been identified that nearly 11.3 million residents in UK has the catalogue provided by Argos (Argos website, 2010).
Though the organisation was operating from long time, the sales of the organisation increased drastically from the year 2005 to 2008. The revenue sharply raised from £3652 million to £4321 million. But the rate of growth was very less in the year 2008 and 2009, though the revenue showed increase to £4328 million (Home Retail Group, 2010). The rise in the sales was supported by the increase in the demand
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