Preview

Budweiser Rhetorical Analysis

Good Essays
Open Document
Open Document
805 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Budweiser Rhetorical Analysis
Since 1876 Budweiser has been an iconic and innovative alcoholic beverage company in America. (Big Buddy) Their advertisements are no different. How many alcohol companies use puppies in their ads? Matt Freeman says "What they understand is that online marketing is more about a compelling and infectious idea rather than a particular technical format or technique." (Budweiser) Numerous companies use different marketing techniques to intrigue us and enhance their product, but what significance does the use of pathos, ethos, and rhetorical appeals have?

In the Budweiser "Friends are Waiting" ad the company uses pathos to build an emotional attachment between the consumer and the company's product Budweiser beer. The viewer watches a man …show more content…
This ad could be an astronomical setback for a company by directly addressing one of the issues of alcohol abuse. "Thirty-two percent of fatal car crashes involve an intoxicated driver or pedestrian" (About Addiction) That does not create the urge for people to run out and drink but the way Budweiser warns the consumer in the ad it builds a stronger trust of the company. The Budweiser company has been around for 120 years (Big Buddy) the brand is extremely recognizable. Which builds a strong ethos without the company having to mention how long it has been around it automatically resonates with the consumer. The company shows how the issue can affect …show more content…
They build the viewer's trust through the use of ethos. Budweiser tugs on the viewer's heart with an abundance of pathos and ethos in their ads. The Budweiser company also uses rhetorical appeals to draw in the consumer, The "Friends are Waiting" ad is no exception to this advertising technique. The ad uses a sweet, innocent puppy to form an attachment and as the attachment grows as the viewer watches the puppy grow and the bond between him and his owner becomes
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Rhetorical Analysis Of Carl's Junior 'All Natural Burger'
    • 834 Words
    • 4 Pages

    Rhetorical Analysis Of Carl's Junior 'All Natural Burger'

    The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…

    • 834 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Rhetorical Analysis Of 30-Second Commercial
    • 505 Words
    • 3 Pages

    Rhetorical Analysis Of 30-Second Commercial

    Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Starbucks Rhetorical Analysis
    • 87 Words
    • 1 Page

    Starbucks Rhetorical Analysis

    After receiving several positive responses, it appears that the best time for our meeting will be this Wednesday, February 22 at 6:00 PM. We will meet at the Starbucks located on Dykes Road and Miramar Parkway.…

    • 87 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Rhetorical Analysis Budweiser
    • 1040 Words
    • 5 Pages

    Rhetorical Analysis Budweiser

    The quote “For some, the waiting never ended. But can change that,” reflects urgency to make change. Towards the end, the advertisement message says that drinking is not always a use for seeking pleasure and damaging for those who take precautions when doing so. Unlike other beer commercial where those companies promote more sexual theme. Whereas, Budweiser strayed away from that trend and found a way to reel in new customers and shed light on drunk driving. To make advocate drunk driving even more Budweiser used a character who showed the characters of an everyday…

    • 1040 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Kal Kan's Pathos Appeal To Consumers
    • 700 Words
    • 3 Pages

    Kal Kan's Pathos Appeal To Consumers

    In hard times, advertisers look to comfort their consumers, and entice them to depend on their brand. One writer proposes “More often than not, the technique they chose to create such comfort was through nostalgic advertising (Boyle, as cited in Merchant, A., Latour, K., Ford, J.B., & Latour, M.S., 2013). The Kal Kan ad appeals to pet owners by convincing them there is a great need to care for their aging pets, of which they have spent…

    • 700 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Budweiser Emotional Advertising Examples
    • 132 Words
    • 1 Page

    Budweiser Emotional Advertising Examples

    I agree that the emotional commercials are the ones that tend to be more memorable. I think people feel more connected when there is a heartfelt story being told. I noticed the most recent commercials used this type of emotional advertising. The older ads I viewed were more to the point and simply explained their product. Even though the emotional ads are the most memorable, I don’t think they represent their product very well. For example, the Budweiser commercial with the lost puppy tells a cute story but doesn’t really have anything to do with beer in my opinion. Do you think companies like Budweiser will continue to use these types of ads in the future? I think they probably will since these ads seem to be the most popular.…

    • 132 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Rhetorical Analysis Of Coca-Cola
    • 872 Words
    • 4 Pages

    Rhetorical Analysis Of Coca-Cola

    Have you ever seen a Coca-Cola ad and immediately had a strong desire to drink one? The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. The most recent one being the "Share a Coke, which emphasizes that people should not only buy one, but purchase another to share with someone else. While this one is strong, one in particular that always makes me think to buy an ice cold Coca-Cola is when Winter comes around and they start using Santa Claus to advertise. It is really memorable for me since as a child I would always see Santa on a billboard or side of a bottle and think to myself, "Wow, even Santa Claus likes Coke!" The strongest version of this ad in recent times…

    • 872 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Into The Wild Rhetorical Analysis
    • 936 Words
    • 4 Pages

    Into The Wild Rhetorical Analysis

    Throughout the tragic novel Into the Wild, author Jon Krakauer provides an in depth analysis of the life and lonely death of Christopher McCandless. McCandless was a young man straight out of college, looking to find himself while hitchhiking alone in the bush of Alaska. Unfortunately for Chris his well anticipated venture turned fatal after a hundred some days alone in the wilderness. Jon Krakauer uses rhetorical methods for the duration of the book, which allows him to speak of Chris’s life with a sense of certainty. The reader thus trusts Krakauer’s narrative and somewhat understands why a man like Chris could head into unknown territory without a second thought. The author shows his qualification for writing about Chris by making comparisons with his own life and interviewing those close to Chris…

    • 936 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Analyzing the Rhetorical
    • 801 Words
    • 3 Pages

    Analyzing the Rhetorical

    You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community newsletter; the readers of those publications make up your target audience. In two to three paragraphs, define your local community and describe what makes it unique. What are the needs, expectations, motivations,…

    • 801 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonalds Eat Out Analysis
    • 524 Words
    • 3 Pages

    Mcdonalds Eat Out Analysis

    McDonald’s uses the persuasion technique of pathos in its ad. Using a family and a starry night, the ad conveys a feeling of comfort and happiness with the viewer. In addition, the uses of the exclamation point and happiness of the facial expression of the people there also create an aura of excitement. All in all, the entire ad is bright, which makes an atmosphere of overall happiness. McDonald’s uses these many techniques to not only attract American families, but also the majority of middle-class Americans who can afford to eat at…

    • 524 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    A Rhetorical Analysis Of Mcdonald's 'Late Night'
    • 573 Words
    • 3 Pages

    A Rhetorical Analysis Of Mcdonald's 'Late Night'

    Rhetorical Analysis of Advertisement Sitting down to watch television show, movies, shows, documentaries or anything on is interrupted for commercials and advertisement. Some are comedic, others serious, but all carry a message with them even if it isn’t apparent. McDonalds commercials aim to have a family and everyday person atmosphere to it. They are one of the biggest companies that invest towards advertisement. In a 2012 article for the New York Times written by Keith O’Brian describes the expenditure McDonald’s uses each year for marketing, “The company’s annual advertising budget has been estimated to exceed $2 billion — making it ‘unmatched in the industry,’ according to BMO Capital Markets.”…

    • 573 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    ASPCA Advertisement Analysis
    • 851 Words
    • 4 Pages

    ASPCA Advertisement Analysis

    All commercials appeal to a person using at least one of three ways: logos, pathos and ethos. When I think of an ad that displays pathos, I think of the disheartening commercial for the ASPCA (American Society for the Prevention of Cruelty to Animals). It is an advertisement that is on TV often whose purpose is getting its audience to support its cause through donations. Because the video shows such resilient emotional appeal, it more effectively targets women who tend to be more susceptible to sentimental propaganda than men. The video is saying that many animals have been helped, but more has to be done. There are still animals out there in need of being rescued from their abusive homes. More donations are needed. The…

    • 851 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Budweiser Rhetorical Analysis Essay
    • 1059 Words
    • 5 Pages

    Budweiser Rhetorical Analysis Essay

    This is what gives the company their public image. Budweiser uses the golden retriever puppy as their face of the commercial, while Budweiser is the actual speaker. This puppy is relatable because dogs are considered man’s best friend and golden retrievers are family oriented dogs. The other main character, the Clydesdale horse is used because they are the living embodiment of America’s great industrial spirit. The location of the farm gives the audience an image of America. The man used in this commercial is a white, American man who wears a Budweiser hat throughout the commercial, appears to be a farmer and looks like a trustworthy man. He is almost the image of the ideal American man. With the use of this particular actor, Budweiser is showing that they are for hard working…

    • 1059 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coca Cola Brotherly Love Commercial Essay
    • 478 Words
    • 2 Pages

    Coca Cola Brotherly Love Commercial Essay

    One of the persuasive techniques in this commercial is the be like them appeal or bandwagon. The way this is used is in the commercial is the brothers have a good relationship even though they don’t always get along so when they drink the Coca Cola it brings them together. For example if you have a younger brother and yall do not have the best relationship you can buy Coca Cola and share it with him.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Creativity in Advertising
    • 11672 Words
    • 47 Pages

    Creativity in Advertising

    Emotional advertising improves a brand’s impression, personality and value by instilling feelings in the advertisement. Here are some examples in the Indian scenario. The ‘Josh’ machine campaign gave a young-at-heart image for a high brand recall to…

    • 11672 Words
    • 47 Pages
    Good Essays
    Read More

Related Topics