A Rhetorical Analysis Of Mcdonald's 'Late Night'
Rhetorical Analysis of Advertisement
Sitting down to watch television show, movies, shows, documentaries or anything on is interrupted for commercials and advertisement. Some are comedic, others serious, but all carry a message with them even if it isn’t apparent. McDonalds commercials aim to have a family and everyday person atmosphere to it. They are one of the biggest companies that invest towards advertisement. In a 2012 article for the New York Times written by Keith O’Brian describes the expenditure McDonald’s uses each year for marketing, “The company’s annual advertising budget has been estimated to exceed $2 billion — making it ‘unmatched in the industry,’ according to BMO Capital Markets.” In a particular commercial entitled “Late Night” McDonalds aims to not only young adults but also an older generation. The commercial uses pathos, to connect to the audience to make it relatable. …show more content…
What exactly he is doing is not made apparent yet, all that is know is that he is focused on and even though he is shown to be tired he is pushing through. By presenting this close up the ambition he has is made apparent. Directly following the image of his eyes the scene is quickly cut to another close up of a mathematics textbook, which then lets the audience know that he is completing his schoolwork. The camera angle then changes to be shown hovering over the man, showing just him and his textbook with soft piano music playing which creates a lonely feeling, but also at the same time shows the determination within the man. Combining these two opposite elements makes the audience not only sympathetic towards the man but also makes him
Sitting down to watch television show, movies, shows, documentaries or anything on is interrupted for commercials and advertisement. Some are comedic, others serious, but all carry a message with them even if it isn’t apparent. McDonalds commercials aim to have a family and everyday person atmosphere to it. They are one of the biggest companies that invest towards advertisement. In a 2012 article for the New York Times written by Keith O’Brian describes the expenditure McDonald’s uses each year for marketing, “The company’s annual advertising budget has been estimated to exceed $2 billion — making it ‘unmatched in the industry,’ according to BMO Capital Markets.” In a particular commercial entitled “Late Night” McDonalds aims to not only young adults but also an older generation. The commercial uses pathos, to connect to the audience to make it relatable. …show more content…
What exactly he is doing is not made apparent yet, all that is know is that he is focused on and even though he is shown to be tired he is pushing through. By presenting this close up the ambition he has is made apparent. Directly following the image of his eyes the scene is quickly cut to another close up of a mathematics textbook, which then lets the audience know that he is completing his schoolwork. The camera angle then changes to be shown hovering over the man, showing just him and his textbook with soft piano music playing which creates a lonely feeling, but also at the same time shows the determination within the man. Combining these two opposite elements makes the audience not only sympathetic towards the man but also makes him