Formative Assessments
Activity 5
(1).
SWOT Analysis
Strength
1.Australian chain of upscale mid to high range departmental store
2.Myer has stores in all Australian states and the Australian Capital Territory
3.Variety of brands in affordable price gives consumer a lot of choices
4. Strong brand presence and reputation in Australia
5. Customer-focused service
Weakness
1. Undeveloped distribution channel which serves only in some locations in Australia
2.Retail area prices are increasing still it has inadequate usage of area in showroom
3.Target consumers are present only in Australia and no global presence
Opportunity
1.Foreign players are dominating retail sector so opportunity to tie up with these players
2.Opportunity to increase footfalls by exploring innovative promotional strategies
3.Enhance in showroom performance by effective use of staff members
Threats
1. Consumer preferences are changing also lifestyle changing day by day
2.Customer are very much cautious about spending as disposable income decreasing due to slowdown
3.Difficult to target all segments of society
(2). the consensus forecast amongst 13 polled investment analysts covering Myer Holdings Ltd advises that the company will underperform the market. This has been the consensus forecast since the sentiment of investment analysts deteriorated on Mar 20, 2015. The previous consensus forecast advised investors to hold their position in Myer Holdings Ltd.
Activity 6
Activity 7
1.
Risk management utilizes the right tools, methods and processes to manage risk. Risk is defined as the probability of an unforeseen incident and its penalty. For a business, exposure to risk could lead to disaster.
Risk can range between over-reliance on a single customer, to the merger of two competitive companies in a business. You can safeguard your business and increase its success rate by having an effective risk management policy in place. By identifying the risks before they occur, you