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SWOT analysis of Walmart

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SWOT analysis of Walmart
• "People think we got big by putting big stores in small towns. Really, we got big by replacing inventory with information." Sam Walton, Founder of Wal-Mart

SWOT analysis of Walmart This is Walmart Stores Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.
Company background
Name Wal-Mart Stores Inc.
Industries served Retail
Geographic areas served Worldwide
Headquarters Bentonville, US
Current CEO Mike Duke
Revenue $ 466.950 billion (2012)
Profit $ 15.699 billion (2012)
Employees 2.2 million (2012)
Main Competitors Costco Wholesale Corporation, Dollar General Corporation, Dollar Tree, Inc., Kohl 's Corporation, Macy 's Inc, Sears Holdings Corporation, Target Corporation
Walmart is a US based multinational retail company that sells general merchandise and groceries. It is the world’s largest retailer, third biggest public company, largest private employer and one of the most valuable companies in the world.

SWOT
Walmart SWOT analysis 2013
Strengths Weaknesses
1. Scale of operations
2. Competence in information systems
3. Wide range of products
4. Cost leadership strategy
5. International operations 1. Labor related lawsuits
2. High employee turnover
3. Little differentiation
4. Negative publicity

Opportunities Threats
1. Retail market growth in emerging markets
2. Rising acceptance of own label products
3. Trend toward healthy eating
4. Online shopping growth 1. Increasing competition from brick and mortar and online competitors
2. Increasing resistance from local communities
3. Rising commodity prices
Strengths
1. Scale of operations. Walmart is the largest retailer in the world with more than $400 billion in revenue and 10,130 stores. It makes Walmart the giant that no other retailer can match. Due to such large scale of operations, the corporate can exercise strong buyer power on suppliers to reduce the prices. It can
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