Boffy Company Website Analysis
Boffy Company Website Redesign
Katie Jackson, Jermaine Campbell, Gene Cotton, & Brad Munsch
WEB/240
Week #4
May 25, 2015
Boffy Company Website Redesign
Provide a brief high level summary of the information about the website that is covered in the following items. Do this by covering the specific items in a single full paragraph.
Topic
The Boffy institution has a competitive edge in the European aeronautic and automotive market space. The organization has been in business since 1950. The institution develops and provides recommendations on a wide range of products and services. Such broad products would include civil and military contracts for engine equipment, parts for helicopters, aircraft and amphibious sea vehicles. The Boffy institution is also …show more content…
Its primary focus is to develop the most appropriate solutions and implement coaching sessions for their sales and technical force.
Audience
The target audience of this website would be the high end customer of aeronautical aircraft and the automobile commerce. These are probably ex-military pilots, contractors, high value persons of interest and also involved in the international trade sector. These individuals would travel frequently using very robust machines. The service that is related to this type of market would also include repair, maintenance, security, and certified training programs. Age group would be from 25-45 years of age and also excel at a high level in their respected fields.
Design Criteria The design team has gone through the current website and created a list of design criteria that is to be met by the new website design. We have listed the criteria we would like to change and the reasons for these changes. They are as follows:
Website
Timing- The website page loads very slowly should be improved to keep visitors.
Layout- The homepage needs better elements and images that would be more
Katie Jackson, Jermaine Campbell, Gene Cotton, & Brad Munsch
WEB/240
Week #4
May 25, 2015
Boffy Company Website Redesign
Provide a brief high level summary of the information about the website that is covered in the following items. Do this by covering the specific items in a single full paragraph.
Topic
The Boffy institution has a competitive edge in the European aeronautic and automotive market space. The organization has been in business since 1950. The institution develops and provides recommendations on a wide range of products and services. Such broad products would include civil and military contracts for engine equipment, parts for helicopters, aircraft and amphibious sea vehicles. The Boffy institution is also …show more content…
Its primary focus is to develop the most appropriate solutions and implement coaching sessions for their sales and technical force.
Audience
The target audience of this website would be the high end customer of aeronautical aircraft and the automobile commerce. These are probably ex-military pilots, contractors, high value persons of interest and also involved in the international trade sector. These individuals would travel frequently using very robust machines. The service that is related to this type of market would also include repair, maintenance, security, and certified training programs. Age group would be from 25-45 years of age and also excel at a high level in their respected fields.
Design Criteria The design team has gone through the current website and created a list of design criteria that is to be met by the new website design. We have listed the criteria we would like to change and the reasons for these changes. They are as follows:
Website
Timing- The website page loads very slowly should be improved to keep visitors.
Layout- The homepage needs better elements and images that would be more