BMW S3 
Sun He/Sean
Blake Hunter
Huang Xiaolu/Heloise
Chen Haoyue/Cindy
History
BMW (Bayerische Motoren Werke AG) was started in 1916
World War I
Gustav Otto, Karl Rapp, Franz Josef Popp,
Camillo Castiglioni
History
1923 First
Motorcycle (R32)
1927 first automobile invented by Max Friz
Gotthilf Durrwachter
(BMW 3/15)
History
World War II
1959 expanded factory
1973 expansion to Rosslyn, South Africa
1980 first motorcycle with anti-lock brakes History
1999-2007 New Factories are built in Russia, China, Austria, Egypt, and
India
2000 Purchased Rover Group
Industry Analysis
Three Pillars of the world Japanese Automotive
European Automotive
America Automotive
Japanese Automotive Industry:
high-performance
the
fuel-efficient cars
leader in the current market
sales
increasing every year
European Automotive Industry:
Charming and Attractive
Outstanding quality
Leading technological strength
Real sense of security
American Automotive Industry:
Need a lot of fuel
The natural and unrestrained style
Scientific and technological
Future Trend
Paris Motor Show:
• Started at Dec.11, 1894
• Intuitive way shows the future trend
High-Tech
• Satellite position systems
• Electronic information technology
Comfort & Convenience
Fuel-efficiency
• Such as BMW’s MINI Series
MINI Series
Global Issue
High oil price
Energy-saving
Product mix adjustment
Global Production
Expansion
“Consumer-hungry” policy
High-quality
Production capacity
Risk
Overseas Subsidiary:
• Cannot make sure the high-
quality image of BMW’s brand
• Affect the local manufacture
Competitor Analysis
General Motors
Established in 1908
2nd largest Automotive Corporation
Total Revenue- 181.122 Billion (2007)
Toyota
Largest Automotive Corporation
Japan Based Corporation Started in 1936 by Kiichiro Toyoda
Total Revenue’s 202.86 billion (2007)
Honda
5th largest
Blake Hunter
Huang Xiaolu/Heloise
Chen Haoyue/Cindy
History
BMW (Bayerische Motoren Werke AG) was started in 1916
World War I
Gustav Otto, Karl Rapp, Franz Josef Popp,
Camillo Castiglioni
History
1923 First
Motorcycle (R32)
1927 first automobile invented by Max Friz
Gotthilf Durrwachter
(BMW 3/15)
History
World War II
1959 expanded factory
1973 expansion to Rosslyn, South Africa
1980 first motorcycle with anti-lock brakes History
1999-2007 New Factories are built in Russia, China, Austria, Egypt, and
India
2000 Purchased Rover Group
Industry Analysis
Three Pillars of the world Japanese Automotive
European Automotive
America Automotive
Japanese Automotive Industry:
high-performance
the
fuel-efficient cars
leader in the current market
sales
increasing every year
European Automotive Industry:
Charming and Attractive
Outstanding quality
Leading technological strength
Real sense of security
American Automotive Industry:
Need a lot of fuel
The natural and unrestrained style
Scientific and technological
Future Trend
Paris Motor Show:
• Started at Dec.11, 1894
• Intuitive way shows the future trend
High-Tech
• Satellite position systems
• Electronic information technology
Comfort & Convenience
Fuel-efficiency
• Such as BMW’s MINI Series
MINI Series
Global Issue
High oil price
Energy-saving
Product mix adjustment
Global Production
Expansion
“Consumer-hungry” policy
High-quality
Production capacity
Risk
Overseas Subsidiary:
• Cannot make sure the high-
quality image of BMW’s brand
• Affect the local manufacture
Competitor Analysis
General Motors
Established in 1908
2nd largest Automotive Corporation
Total Revenue- 181.122 Billion (2007)
Toyota
Largest Automotive Corporation
Japan Based Corporation Started in 1936 by Kiichiro Toyoda
Total Revenue’s 202.86 billion (2007)
Honda
5th largest