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Bmw vs Mercedes

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Bmw vs Mercedes
E-Marketing and E-Commerce David Hernández-Vaquero Redondo Student Number: 513103 davidhvr@hotmail.com

Table of contents

Phase 1: Analysis of companies
Automobile Industry History……........................................................3 History of Mercedes-Benz…………………………………………………………….….4-5 History of BMW………………………………………………..……………………….….…6-7 Mercedes-Benz…………………………………………………………………………….….7-8 - Vision - Mission - Goals - Strategy

- BMW……………………………………………………………………………………….……..….8-9 Vision Mission Goals Strategy

Phase 2: Websites analysis
Mercedes-Benz - Homepage……………………………………………………………………….…..…10-12 - Placing Orders……………………………………………………………………...…12-17 - About Us/Search Engine/FAQ………………………..………………..…..….17 - Contact detail and mail……………………….………………………………..…18 - Content…………………………………………………………………………….……...18 - Other activities (Social Media, blogs, iPhone, iPad)………….…..….19 - Personal Opinion and Evaluation…………………………………..….……...19-20

- BMW Homepage………………………………………………………………………………...20-22 Placing Orders…………………………………………………………………………..22-27 About Us/Search Engine/FAQ…………………………………………………...28 Contact detail and mail………………………………………………………..…..28 Content…………………………………………………………………….….…………...29 Other activities (Social Media, blogs, iPhone, iPad)………..…………29 Personal Opinion and Evaluation…………………………………..…………..30

- Comparison between Mercedes-Benz and BMW………………………….…...31

1

Phase 3: General Online Comparison and Marketing analysis
Alexa - General Comparison………………………………………….………………………..32 - BMW…………………………………………………………………………………………..32-34 - Mercedes-Benz………………………..…………….…………….…………………….34-36 E-Marketing Mix………………………………………………..……………………………….36-37 The 6 c´s……………………………………………………………….……………….……………37-38

Phase 4: Sources…………………………………………………………..……….………………….39-40

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Automobile Industry History The progress of transport has been always closely linked to the progress of civilization. The sea has evolved from simple to modern transatlantic view, in the air, the balloon first
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