Chevy Volt
Executive Summary
General Motors Corp. (NYSE: GM), is the world's largest automaker and has been the annual global industry sales leader for 76 years. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
GM is primarily engaged in the worldwide development, production, and marketing of automobiles, consisting of cars and trucks. GM develops, manufactures, and markets vehicles worldwide through four automotive regions: GM North America (GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM), and GM Asia Pacific (GMAP).
The growth and profitability priorities for the future are straightforward:
• Continue to execute the North America turnaround plan;
• Grow aggressively in emerging markets;
• Continue development and implementation of GM’s advanced propulsion strategy;
• Improve business results
The Chevrolet Volt has been named the most influential product in the General Motors repositioning strategy by top executives because of its direct correlation to all the core business initiatives through some form. As Chevrolet has repositioned itself in North America they have adopted an initiative of going from “Gas Friendly to Gas Free”, through the development of their advance propulsion strategy. The advanced propulsion strategy is comprised of technologies such as: Ethanol85, active fuel management, hybrid technology, fuel cell technology, and electric (plug-in) technology. Therefore, by tying the business objectives of the North America turnaround plan and the advanced propulsion strategy together, the Volt was designed. The use of tying these two strategies together on other vehicles for Chevrolet has been very successful (hybrids & E-85 capable models), but it must be taken into consideration that no other vehicle on the market has the Chevrolet Volt’s technological prowess. In order to achieve
General Motors Corp. (NYSE: GM), is the world's largest automaker and has been the annual global industry sales leader for 76 years. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
GM is primarily engaged in the worldwide development, production, and marketing of automobiles, consisting of cars and trucks. GM develops, manufactures, and markets vehicles worldwide through four automotive regions: GM North America (GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM), and GM Asia Pacific (GMAP).
The growth and profitability priorities for the future are straightforward:
• Continue to execute the North America turnaround plan;
• Grow aggressively in emerging markets;
• Continue development and implementation of GM’s advanced propulsion strategy;
• Improve business results
The Chevrolet Volt has been named the most influential product in the General Motors repositioning strategy by top executives because of its direct correlation to all the core business initiatives through some form. As Chevrolet has repositioned itself in North America they have adopted an initiative of going from “Gas Friendly to Gas Free”, through the development of their advance propulsion strategy. The advanced propulsion strategy is comprised of technologies such as: Ethanol85, active fuel management, hybrid technology, fuel cell technology, and electric (plug-in) technology. Therefore, by tying the business objectives of the North America turnaround plan and the advanced propulsion strategy together, the Volt was designed. The use of tying these two strategies together on other vehicles for Chevrolet has been very successful (hybrids & E-85 capable models), but it must be taken into consideration that no other vehicle on the market has the Chevrolet Volt’s technological prowess. In order to achieve
References: Abuelsamid, S. (2007, January 7). Detroit Auto Show: It’s here. GM’s plug-in hybrid is the Chevy Volt Concept. In AutoBlog Green. Retrieved October 11, 2007, from http://www.autobloggreen.com///07/auto-show-its-here-gms-plug-in-hybrid-is-the-chevy-v/ Chevy Volt Concept Car. (n.d.). Retrieved October 12, 2007, from http://www.chevy-volt.net/ Concept Chevy Volt. (2007). Electric Car: Chevrolet Volt. Retrieved October 14, 2007, from Chevrolet Web site: http://www.chevrolet.com/electriccar/ Current Employment Situation Releases. (2007, December 7). Missouri Economic Research and Information Center. Retrieved December 11, 2007, from http://ded.mo.gov////.stm Dennis, L. (2007). Chevy Volt: Reasons For Use and Cost Of Operation. In GM-VOLT : Chevy Volt Concept Site. Retrieved October 14, 2007, from General Motors Web site: http://www.gm-volt.com/volt-reasons-for-use-and-cost-of-operation/ Dennis, L. (2007, October 8). GM-Volt EXCLUSIVE!: Brand New Interview with Bob Boniface, GM Director of Volt Design on the Production Model Volt. In GM-VOLT : Chevy Volt Concept Site. Retrieved October 14, 2007, from General Motors Web site: http://www.gm-volt.com////gm-volt-exclusive-brand-new-interview-with-bob-boniface-gm-director-of-volt-design-on-the-production-model-volt/ Dennis, L. (2007, October 22). Under What Conditions is the Chevy Volt’s Quoted 40 Mile Electric Range Modelled? In GM-VOLT : Chevy Volt Concept Site. Retrieved November 17, 2007, from General Motors Web site: http://www.gm-volt.com////what-conditions-is-the-chevy-volts-quoted-40-mile-electric-range-modelled/ Dennis, L. (2007, October 22). Under What Conditions is the Chevy Volt’s Quoted 40 Mile Electric Range Modelled? In GM-VOLT : Chevy Volt Concept Site. Retrieved November 17, 2007, from General Motors Web site: http://www.gm-volt.com////what-conditions-is-the-chevy-volts-quoted-40-mile-electric-range-modelled/ Piziks, K. (2007, January 11). The Buzz Around the Chevy Volt. In treehugger. Retrieved October 13, 2007, from http://www.treehugger.com////_buzz_around.php 2006 Full Annual Report. (2007, April 1). Annual Reports. Retrieved October 14, 2007, from General Motors Web site: http://www.gm.com//_information/_info/