Bbq Sauce
SWOT ANYLESIS OF ETA ORIGINAL BARBECUE SAUCE 375 ml
Strengths
• Cost Advantage
• Taste
• Nice Colour of Sauce
• Easily Available
• Popular BBQ Sauce within Australia
• Good Quality
• Easy to Carry
• Longer Shelf Life Weaknesses
• Bad packaging
• Bottle Material is rough, not smooth like other brands BBQ sauce bottle
• Unattractive Bottle
• Colour Combination of Bottle and Labelling
• Sauce was placed on last shelf
• Poor Supply Chain
• Popular in Australian People only
• Bottle Shape is not good
• Bottle is not See Through
• Labelling is Unattractive
• Weak Brand
Opportunities
• Can Promote More
• Make Better Packaging and Labelling
• Stylish Shape
• Improve taste
• More Cheaper
• Can Improve Sauce Smell
• May Use Better Quality Material for Packaging
• Spread Their target market Threats
• Competition like “Masterfoods and Fountain”
• Some other brands are more cheaper
• Price war
• Other competitor products
• Environmentalist group
SWOT Matrix
SWOT Analysis for ETA ORIGINAL BARBECUE SAUCE 375 ml
STRENGHTS
ETA Original Barbecue sauce 375 ml is a product of Goodman Fielder Food Services and is a quite popular sauce in barbecue sauce world. The biggest strength of this sauce is that it can be used as dipping sauce also. People love to eat this sauce with roosted food and fast food as dipping sauce. It means that this sauce has two different uses that we can use it for barbecue purpose and we can also use it as dipping sauce. The price of this sauce is very moderate and comparatively to other brand BBQ sauce, the ETA Original Barbecue sauce has less price. The taste of this sauce is very rich or in other words unique taste this is a big strength of this sauce. The colour of the sauce is very impressive which is dark brown. People who love barbecue food also like this sauce and are the favourite sauce of many people. The sauce quality is high and can compete with any competitive sauce around the world as
Strengths
• Cost Advantage
• Taste
• Nice Colour of Sauce
• Easily Available
• Popular BBQ Sauce within Australia
• Good Quality
• Easy to Carry
• Longer Shelf Life Weaknesses
• Bad packaging
• Bottle Material is rough, not smooth like other brands BBQ sauce bottle
• Unattractive Bottle
• Colour Combination of Bottle and Labelling
• Sauce was placed on last shelf
• Poor Supply Chain
• Popular in Australian People only
• Bottle Shape is not good
• Bottle is not See Through
• Labelling is Unattractive
• Weak Brand
Opportunities
• Can Promote More
• Make Better Packaging and Labelling
• Stylish Shape
• Improve taste
• More Cheaper
• Can Improve Sauce Smell
• May Use Better Quality Material for Packaging
• Spread Their target market Threats
• Competition like “Masterfoods and Fountain”
• Some other brands are more cheaper
• Price war
• Other competitor products
• Environmentalist group
SWOT Matrix
SWOT Analysis for ETA ORIGINAL BARBECUE SAUCE 375 ml
STRENGHTS
ETA Original Barbecue sauce 375 ml is a product of Goodman Fielder Food Services and is a quite popular sauce in barbecue sauce world. The biggest strength of this sauce is that it can be used as dipping sauce also. People love to eat this sauce with roosted food and fast food as dipping sauce. It means that this sauce has two different uses that we can use it for barbecue purpose and we can also use it as dipping sauce. The price of this sauce is very moderate and comparatively to other brand BBQ sauce, the ETA Original Barbecue sauce has less price. The taste of this sauce is very rich or in other words unique taste this is a big strength of this sauce. The colour of the sauce is very impressive which is dark brown. People who love barbecue food also like this sauce and are the favourite sauce of many people. The sauce quality is high and can compete with any competitive sauce around the world as