Jamba Juice
Jamba Juice Case Study
1/3/14
GBA 513
James Albright
Patrick Carson
Elizabeth Forte
Laura Griffin
Introduction
Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and their employees is what has made Jamba Juice, Inc. such a successful company. On the Jamba Juice website, it states that Jamba Juice has one, timeless purpose which is to inspire and simplify healthy living.
Jamba Juice hopes that their values are reached through the many different offerings provided. The acronym F.I.B.E.R best sums up these values:
Fun. Have FUN! Enjoy what you do. Live a healthy, energetic life.
Integrity. Act with integrity. Be honest and honorable in all you do. Communicated openly and treat other’s with respect.
Believe. Believe in yourself and Jamba! Lead with enthusiasm, passion, and confidence.
Excellence. Achieve excellence in everything you do! Strive for only the best.
Results. Deliver great results! Our success is measured by our results!
The mission and values of Jamba Juice are simple and straight-forward. They are not entirely focused on the
1/3/14
GBA 513
James Albright
Patrick Carson
Elizabeth Forte
Laura Griffin
Introduction
Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and their employees is what has made Jamba Juice, Inc. such a successful company. On the Jamba Juice website, it states that Jamba Juice has one, timeless purpose which is to inspire and simplify healthy living.
Jamba Juice hopes that their values are reached through the many different offerings provided. The acronym F.I.B.E.R best sums up these values:
Fun. Have FUN! Enjoy what you do. Live a healthy, energetic life.
Integrity. Act with integrity. Be honest and honorable in all you do. Communicated openly and treat other’s with respect.
Believe. Believe in yourself and Jamba! Lead with enthusiasm, passion, and confidence.
Excellence. Achieve excellence in everything you do! Strive for only the best.
Results. Deliver great results! Our success is measured by our results!
The mission and values of Jamba Juice are simple and straight-forward. They are not entirely focused on the
References: 1. Yahoo Finance (2013, December 31) JMBA Basic Chart | Jamba, Inc. Stock - Yahoo! Finance. Retrieved January 1, 2014, from http://finance.yahoo.com/q/bc?s=JMBA&t=5y&l=on&z=l&q=l&c= 2 3. Market Watch Inc. (2013, December 31). THI Stock Quote - Tim Horton’s Inc. Stock Price Today (THI:TOR) - Market Watch. Retrieved January 1, 2014, from http://www.marketwatch.com/investing/Stock/THI?countrycode=CA 4 7. Jamba Inc. 2011. Jamba Juice & SPC Group Celebrate First Store Opening In South Korea. Business Wire, January 31st, 2011 Retrieved from: http://ir.jambajuice.com/phoenix.zhtml?c=192409&p=irol-newsArticle&ID=1521600&highlight= 8 9. Butler, E. (2004, May 19). News release. Retrieved December 28, 2013, from Jamba Juice: http://ir.jambajuice.com/phoenix.zhtml?c=192409&p=irol-newsArticle&ID=1189256 10 11. Duis, J. (2011, October 03). News release. Retrieved December 28, 2013, from Jamba Juice: http://ir.jambajuice.com/phoenix.zhtml?c=192409&p=irol-newsArticle&ID=1612546&highlight Appendixes