bass pro shop
Ariel Kramer
11-05-2012 (Marketing: Bass Pro Shop)
Summary
Industry analysts have posted the question: “are there limits to growth in the sporting and outdoor goods retail category”? Apparently, not for Bass Pro Shops Outdoor World. Founded by John Morris in 1972, it became the nation’s leading retailer of outdoor gear, selling its merchandise through massive stores, catalogs and a website (www.basspro.com). Operating about 50 large retail stores in the United States, it ranks among the top tourist destinations in their respective states. Bass Pro Shops stores are large, expensive and labor intensive becoming even harder to competitors to emulate them. Over 100 million people visit its stores annually to experience one of the most exciting store environments in retailing today. Bass Pro Shop started as a small fishing department to sell homemade bait and worms. Located in the back of his father’s liquor store in Springfield, Missouri, John Morris expended the business and other activities were added. Hunting, boating, a restaurant chain, and even a channel on TV were implemented in order to follow the business growth. In 1995, Bass Pro Shop founded its second store in Atlanta, Georgia. Operating 50 large stores in the United States and one in Canada, Bass Pro Shop became a top tourist destination due to the unique environment in which customers enjoy a quality personal experience. Bass Pro stores are unlike any other in terms of customer service, awesome displays, and exciting activities. All stores have several common features (e.g., indoor water displays, firing rangers, fishing tournaments). In addition, each store is uniquely designed to pick up the local flavor. For example, the Texas store features a panoramic view of the lake through windows on the western exposure. Every store has its own shine, turning Bass Pro Shop into a special environment. Due to these unique features, competitors have difficulties when
11-05-2012 (Marketing: Bass Pro Shop)
Summary
Industry analysts have posted the question: “are there limits to growth in the sporting and outdoor goods retail category”? Apparently, not for Bass Pro Shops Outdoor World. Founded by John Morris in 1972, it became the nation’s leading retailer of outdoor gear, selling its merchandise through massive stores, catalogs and a website (www.basspro.com). Operating about 50 large retail stores in the United States, it ranks among the top tourist destinations in their respective states. Bass Pro Shops stores are large, expensive and labor intensive becoming even harder to competitors to emulate them. Over 100 million people visit its stores annually to experience one of the most exciting store environments in retailing today. Bass Pro Shop started as a small fishing department to sell homemade bait and worms. Located in the back of his father’s liquor store in Springfield, Missouri, John Morris expended the business and other activities were added. Hunting, boating, a restaurant chain, and even a channel on TV were implemented in order to follow the business growth. In 1995, Bass Pro Shop founded its second store in Atlanta, Georgia. Operating 50 large stores in the United States and one in Canada, Bass Pro Shop became a top tourist destination due to the unique environment in which customers enjoy a quality personal experience. Bass Pro stores are unlike any other in terms of customer service, awesome displays, and exciting activities. All stores have several common features (e.g., indoor water displays, firing rangers, fishing tournaments). In addition, each store is uniquely designed to pick up the local flavor. For example, the Texas store features a panoramic view of the lake through windows on the western exposure. Every store has its own shine, turning Bass Pro Shop into a special environment. Due to these unique features, competitors have difficulties when