Country Market Report - Home Depot to Brazil
MKT 606 - INTERNATIONAL MARKETING - SEMESTER COUNTRY MARKET REPORT: Home Depot to Brazil
Laura Stroup lmstroup12@gmail.com . Executive Summary
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, opening their first two stores in Atlanta, GA. They were the first company in America to provide one-stop shopping for the do-it yourselfer which revolutionized home the home improvement industry. Home Depot was also the first company to guide customers through projects and offer workshops giving customers know-how and thus saving them money. As of 2011, there are now 2,248 stores in the United States.
In effort to expand globally, Brazil would be a great fit for Home Depot. With Brazil’s growing economy, increased demand in the home improvement sector, and an increased taste from consumers in the do-it-yourself culture, Home Depot is bound to thrive. Brazil, the world's fifth largest country in geographical expanse and the largest nation in Latin America, comprises slightly under half the landmass of the South American continent and shares a border with every South American country except Chile and Ecuador. Brazil’s current population is 200 million which is the 5th largest in the World and 1st largest in Latin America. Brazil is South America’s most influential country and an economic giant in one of the world’s biggest democracies. It is one of rising economic powers otherwise known as bric countries. Over the past few years it has made major strides in its efforts to raise millions out of poverty.
Home Depot will direct their efforts towards both national and regional markets. They must first cater their products and services to do-it-yourself customers and home improvement professionals. Second, the nature of the merchandise and services should satisfy the needs of the customers through good customer service, an effective store design and display, convenient locations, merchandise management, and a low-cost pricing approach. Lastly, in order for
Laura Stroup lmstroup12@gmail.com . Executive Summary
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, opening their first two stores in Atlanta, GA. They were the first company in America to provide one-stop shopping for the do-it yourselfer which revolutionized home the home improvement industry. Home Depot was also the first company to guide customers through projects and offer workshops giving customers know-how and thus saving them money. As of 2011, there are now 2,248 stores in the United States.
In effort to expand globally, Brazil would be a great fit for Home Depot. With Brazil’s growing economy, increased demand in the home improvement sector, and an increased taste from consumers in the do-it-yourself culture, Home Depot is bound to thrive. Brazil, the world's fifth largest country in geographical expanse and the largest nation in Latin America, comprises slightly under half the landmass of the South American continent and shares a border with every South American country except Chile and Ecuador. Brazil’s current population is 200 million which is the 5th largest in the World and 1st largest in Latin America. Brazil is South America’s most influential country and an economic giant in one of the world’s biggest democracies. It is one of rising economic powers otherwise known as bric countries. Over the past few years it has made major strides in its efforts to raise millions out of poverty.
Home Depot will direct their efforts towards both national and regional markets. They must first cater their products and services to do-it-yourself customers and home improvement professionals. Second, the nature of the merchandise and services should satisfy the needs of the customers through good customer service, an effective store design and display, convenient locations, merchandise management, and a low-cost pricing approach. Lastly, in order for