Apple Ipad Supply Chain Analysis
Assessment 1
Report on the iPad supply chain
Name: Student number: Total words:
Trung Kien Le 4087136 4501
EXECUTIVE SUMMARY
The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management.
The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain, Apple needs to have an effective forecast system, efficient information system and a consistent total quality management.
Above all, the report has some limitations. Firstly, information about the iPad supply chain is mainly referenced from online data of non-official sources such as online magazines and journals. Although most of them have high reputation, articles published by them have not been confirmed by Apple which strictly restricts access to its supply chain information. Secondly, due to the limitation of an assessment, some explanations and arguments are not comprehensively supported by appropriate academic sources.
Page | 1
TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................ 1
TABLE OF CONTENTS.................................................................................................. 2
INTRODUCTION ............................................................................................................. 4
BODY .............................................................................................................................. 5
1. Describe the product and its key characteristics with relation to the quality of goods explained in the textbook. ......................................................................... 5 1.1 1.2 Describing the product ................................................................................. 5 Key characteristics of the iPad
Report on the iPad supply chain
Name: Student number: Total words:
Trung Kien Le 4087136 4501
EXECUTIVE SUMMARY
The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management.
The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain, Apple needs to have an effective forecast system, efficient information system and a consistent total quality management.
Above all, the report has some limitations. Firstly, information about the iPad supply chain is mainly referenced from online data of non-official sources such as online magazines and journals. Although most of them have high reputation, articles published by them have not been confirmed by Apple which strictly restricts access to its supply chain information. Secondly, due to the limitation of an assessment, some explanations and arguments are not comprehensively supported by appropriate academic sources.
Page | 1
TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................ 1
TABLE OF CONTENTS.................................................................................................. 2
INTRODUCTION ............................................................................................................. 4
BODY .............................................................................................................................. 5
1. Describe the product and its key characteristics with relation to the quality of goods explained in the textbook. ......................................................................... 5 1.1 1.2 Describing the product ................................................................................. 5 Key characteristics of the iPad
References: (Adapted from http://www.emarketer.com/Article.aspx?R=1008098) Page | 24