Apple Ipad
Does buying an Apple iPad satisfy a consumer's functional or psychological need?
Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends, and at same time conduct business on it, such as trading stocks. Functional needs pertain to the performance of a product and service while Psychological needs pertain to the personal gratification of consumer’s association with the product or service [Grewal & Levy, 2012]. A survey that was conducted on usage of ipad reveals that, there is 64% increase in usage of ipad than to computers. The more people play with the ipad, the more they like it, and the more they use it [2]. This clearly states that people are highly satisfied with the product and are willing to use it more than any other gadgets.
A recent article on “Why do we still prefer Apple products” clearly shows us that their products are perceived as easier to use. Although there are many choices as to which brand a consumer can buy product from, people still flock to Apple for many different reasons. Brand loyalty, quality products and unique marketing tactics are all still reasons why Apple continues to dominate the market for tech products at the moment [Vincent Raja]. Light weight, portability, user friendly are some of the features which makes people to use more of Apple products than any other brand.
A survey found that using iPads in schools can allow students learning in a better way. Larry Cuban, a professor of Stanford University quoted, “Kids will learn better and faster using Apple iPad in schools” [4]. Thus usage of iPad has increased insignificantly almost in all places such as Schools, Universities, Hospitals,
Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends, and at same time conduct business on it, such as trading stocks. Functional needs pertain to the performance of a product and service while Psychological needs pertain to the personal gratification of consumer’s association with the product or service [Grewal & Levy, 2012]. A survey that was conducted on usage of ipad reveals that, there is 64% increase in usage of ipad than to computers. The more people play with the ipad, the more they like it, and the more they use it [2]. This clearly states that people are highly satisfied with the product and are willing to use it more than any other gadgets.
A recent article on “Why do we still prefer Apple products” clearly shows us that their products are perceived as easier to use. Although there are many choices as to which brand a consumer can buy product from, people still flock to Apple for many different reasons. Brand loyalty, quality products and unique marketing tactics are all still reasons why Apple continues to dominate the market for tech products at the moment [Vincent Raja]. Light weight, portability, user friendly are some of the features which makes people to use more of Apple products than any other brand.
A survey found that using iPads in schools can allow students learning in a better way. Larry Cuban, a professor of Stanford University quoted, “Kids will learn better and faster using Apple iPad in schools” [4]. Thus usage of iPad has increased insignificantly almost in all places such as Schools, Universities, Hospitals,