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Analysis of World's Best Airlines

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Analysis of World's Best Airlines
Managerial Communication: Group Research Project

AIRLINE-ADVERTISEMENTS
AND
PERSUASIVE COMMUNICATION
PRESENTED BY: GROUP 4
Akhil Jain (2C)
Anuj Agarwal (6C)
Pranav Arora (30C)
Shraddha Jha (45C)
Subhangi Dutta (49C)
Vaibhav Srivastava (53C)
0

Vinit Patil (55C)

Managerial Communication: Group Research Project

TABLE OF CONTENTS
Abstract……………………………………………………………………………………………………………………...
Introduction…………………...…………………...…………………...…………………...………………….........
1. Aerolineas Argentineas…………………...…………………...…………………...…………………..
2. Air India…………………...…………………...…………………...…………………...…………………....
3. Air New Zealand…………………...…………………...…………………...…………………...………..
4. British Airways…………………...…………………...…………………...…………………...…………..
5. Qantas Airlines…………………...…………………...…………………...…………………...………….
6. Singapore Airlines…………………...…………………...…………………...…………………...……..
7. South African Airlines…………………...…………………...…………………...………………….....
8. Turkish Airlines…………………...…………………...…………………...…………………...………….
9. Virgin Atlantic Airlines…………………...…………………...…………………...…………………….
10. Widerøe Airlines…………………...…………………...…………………...………………….............
Summary & Recommendations…………………...…………………...…………………...………………….
References and Bibliography…………………...…………………...…………………...………………….....

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Managerial Communication: Group Research Project

ABSTRACT
Advertising is a form of communication for marketing which is used to encourage, persuade, influence or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to buy the advertised products and services. Various target groups are targeted via different techniques. The project analyzes a total of ten advertisements to show how the principles of persuasive communication expounded upon in the course of study are applied to woo customers in various ways such as use of bias, emotional connect, and semantic slanting. The selection process involved perusing
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