Analysis of Purchasing Habits of Shopping Mall Retail.Doc
Study of Buying Pattern Shopping Malls (Retail Stores) Customers
(With Reference To Retail Stores in Pune & PCMC.)
Proposed Research work
1. I) Project Title: Study of Buying Pattern Shopping Malls (Retail Stores) Customers (with reference to retail stores in Pune and Pimpri- Chinchwad.)
ii) Introduction
• Origin of the research problem
Retail sector is one of the booming sectors for product promotion for every new and existing manufacturer’s as it provides easy access to particular class of customers. In growing demand for branded products and customized selling made retail shops more consumer friendly and influence there living standard as well as there consumption habits. Retail stores leads to change the consumption pattern and also amount of funds involved. This is dually observed that growing income of urban consumers has changed there consumption pattern and nature of purchase.
Recently retail industries are also working aggressively in field of sales management and product promotion. Growing brand awareness and incomes results in relative changes in buying pattern of urban consumers. They are now not only influenced by advertised but also mob in shopping malls and the presentation and schemes of shopping malls.
• Interdisciplinary relevance
The emerging sectors retailing, one of the largest sectors in the global economy, is going through a transition phase not only in India but the world over. Traditional retailing has established in India for some centuries, mostly owner-operated, has negligible real estate and labor costs and little or no taxes to pay. Consumer familiarity that runs from generation to generation is one big advantage for the traditional retailing sector. There are the political parties who say that the Giants malls are a threat to the existence of the small players let it be a convenience store owner, or a hawker. “Structural changes in retail will surely
(With Reference To Retail Stores in Pune & PCMC.)
Proposed Research work
1. I) Project Title: Study of Buying Pattern Shopping Malls (Retail Stores) Customers (with reference to retail stores in Pune and Pimpri- Chinchwad.)
ii) Introduction
• Origin of the research problem
Retail sector is one of the booming sectors for product promotion for every new and existing manufacturer’s as it provides easy access to particular class of customers. In growing demand for branded products and customized selling made retail shops more consumer friendly and influence there living standard as well as there consumption habits. Retail stores leads to change the consumption pattern and also amount of funds involved. This is dually observed that growing income of urban consumers has changed there consumption pattern and nature of purchase.
Recently retail industries are also working aggressively in field of sales management and product promotion. Growing brand awareness and incomes results in relative changes in buying pattern of urban consumers. They are now not only influenced by advertised but also mob in shopping malls and the presentation and schemes of shopping malls.
• Interdisciplinary relevance
The emerging sectors retailing, one of the largest sectors in the global economy, is going through a transition phase not only in India but the world over. Traditional retailing has established in India for some centuries, mostly owner-operated, has negligible real estate and labor costs and little or no taxes to pay. Consumer familiarity that runs from generation to generation is one big advantage for the traditional retailing sector. There are the political parties who say that the Giants malls are a threat to the existence of the small players let it be a convenience store owner, or a hawker. “Structural changes in retail will surely
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