retail management 
Commerce Department, LOYOLA COLLEGE
Retail Management
1.
Introduction
1.1
Retail
Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain.
1.2
Retailing
Commercial transaction in which a buyer intends to consume the good or service through personal, family, or household us
The activities involved in the selling of goods to ultimate consumers for personal or household consumption. 1.3
Retail Management
Retail Management refers to all the processes which help the customers to procure the desired merchandise from the retail stores for their end use.
A process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. A typical retail management strategy for a manufacturing business might research the retail process that distributes the finished products created by the business to consumers to determine and satisfy what buyers want and require.
2.
Evolution of retail in India
The evolution of the Indian Retailing
Sector and explains its multi fold growth post liberalization of the
Indian
Economy.
Contemporary
organized retail industry evolution in
India has been classified in four phases;
Initiation (Pre 1990's)
Conceptualization (19902005)
Expansion (2005-10)
Consolidation and growth
(2010 onwards)
Retail Management – study note – CIA I
Page 1
Commerce Department, LOYOLA COLLEGE
The unorganized and organized retailer came through the following phases of evolutions:
2.1
Pre-marketing era
Dominance of wholesale
Dominance of manufacturer
Era of retailer
Age of the consumer
Pre-marketing era
Pre-Marketing Era (1900 – 1920) begin right at the turn of century which acknowledges that marketing phenomena considerably available before
Retail Management
1.
Introduction
1.1
Retail
Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain.
1.2
Retailing
Commercial transaction in which a buyer intends to consume the good or service through personal, family, or household us
The activities involved in the selling of goods to ultimate consumers for personal or household consumption. 1.3
Retail Management
Retail Management refers to all the processes which help the customers to procure the desired merchandise from the retail stores for their end use.
A process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. A typical retail management strategy for a manufacturing business might research the retail process that distributes the finished products created by the business to consumers to determine and satisfy what buyers want and require.
2.
Evolution of retail in India
The evolution of the Indian Retailing
Sector and explains its multi fold growth post liberalization of the
Indian
Economy.
Contemporary
organized retail industry evolution in
India has been classified in four phases;
Initiation (Pre 1990's)
Conceptualization (19902005)
Expansion (2005-10)
Consolidation and growth
(2010 onwards)
Retail Management – study note – CIA I
Page 1
Commerce Department, LOYOLA COLLEGE
The unorganized and organized retailer came through the following phases of evolutions:
2.1
Pre-marketing era
Dominance of wholesale
Dominance of manufacturer
Era of retailer
Age of the consumer
Pre-marketing era
Pre-Marketing Era (1900 – 1920) begin right at the turn of century which acknowledges that marketing phenomena considerably available before