consumers buying patterns At organized and unorganized retail stores
Gupta and Tandon: Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing
INDIA, CHINA AND AMERICA INSTITUTE
1549 CLAIRMONT ROAD, SUITE 202 ● DECATUR, GA 30033 USA
WWW.ICAINSTITUTE.ORG
Changing Consumer Preferences
From Unorganized Retailing
Towards Organized Retailing:
A Study in Jammu
Urvashi Gupta
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012
Produced by The Berkeley Electronic Press, 2012
1
Journal of Emerging Knowledge on Emerging Markets, Vol. 4 [2012], Art. 10
Changing Consumer
Preferences From
Unorganized Retailing
Towards Organized
Retailing:
A Study in Jammu
Urvashi Gupta
Baddi University of Emerging Sciences &Technology
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012
T
he retail industry in India is emerging as a one of the largest industries estimated to account for more than 10 per cent of the country’s GDP and around 8 per cent of the employment. Its highly dynamic and fast growing nature has put India on the threshold of a major shake-up to become the next retail boom area. Despite global slow-down and economic recession faced by most of the established as well as developing countries Indian economy has weathered the storm showing a fast track come back on the pre-recession stage.
Retail industry is divided into unorganized and organized sectors. In India, unorganized retailing has been predominantly in the form of local Kirana shops also called Mom-n-Pop stores, owner/ manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. Organized retailing on the other hand refers to licensed retailers, who are registered for sales tax, income tax, etc. including corporate-backed hypermarkets
2012 JOURNAL OF EMERGING KNOWLEDGE ON EMERGING MARKETS ● WWW.ICAINSTITUTE.ORG
http://digitalcommons.kennesaw.edu/jekem/vol4/iss1/10
DOI: 10.7885/1946-651X.1098
2
Gupta and Tandon:
INDIA, CHINA AND AMERICA INSTITUTE
1549 CLAIRMONT ROAD, SUITE 202 ● DECATUR, GA 30033 USA
WWW.ICAINSTITUTE.ORG
Changing Consumer Preferences
From Unorganized Retailing
Towards Organized Retailing:
A Study in Jammu
Urvashi Gupta
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012
Produced by The Berkeley Electronic Press, 2012
1
Journal of Emerging Knowledge on Emerging Markets, Vol. 4 [2012], Art. 10
Changing Consumer
Preferences From
Unorganized Retailing
Towards Organized
Retailing:
A Study in Jammu
Urvashi Gupta
Baddi University of Emerging Sciences &Technology
Journal of Emerging Knowledge on Emerging Markets
Volume 4
November 2012
T
he retail industry in India is emerging as a one of the largest industries estimated to account for more than 10 per cent of the country’s GDP and around 8 per cent of the employment. Its highly dynamic and fast growing nature has put India on the threshold of a major shake-up to become the next retail boom area. Despite global slow-down and economic recession faced by most of the established as well as developing countries Indian economy has weathered the storm showing a fast track come back on the pre-recession stage.
Retail industry is divided into unorganized and organized sectors. In India, unorganized retailing has been predominantly in the form of local Kirana shops also called Mom-n-Pop stores, owner/ manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. Organized retailing on the other hand refers to licensed retailers, who are registered for sales tax, income tax, etc. including corporate-backed hypermarkets
2012 JOURNAL OF EMERGING KNOWLEDGE ON EMERGING MARKETS ● WWW.ICAINSTITUTE.ORG
http://digitalcommons.kennesaw.edu/jekem/vol4/iss1/10
DOI: 10.7885/1946-651X.1098
2
Gupta and Tandon:
References: Arshad, S.A. and Hisam, M.W. (2008) “Issues in Retailing”, Research in Management and Technology, Ed Dash, M and Chandy, S. (2009) “A study on the challenges and opportunities faced by organized retail players in Bangalore” http://ssrn.com/abstract=1435218. Gupta, M. (2004) “Brand Position of General Store From Consumer’s Perspective- A comparative Study on Departmental Store and Traditional Shop” Proceedings of Conference on IPR , Thapar University, Patiala, March 25-26, 2004. Gupta, Urvashi (2012), “Impact of Organized Retailing on Unorganized Sector”, A study in Jammu Region 2(2012), No 01, pp 112-15. Ghosh, P. et. al., (2010) “Customer expectations of store attributes: A study of organized retail outlets in India”, Journal of Retail & Leisure Property, Vol Goswami, P. and Mishra, M.S. (2008) “Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?” Asia Pacific Journal of Marketing and India Retail Report (2009) “The India Retail Story” www.indiaretailing.com/indiaretailreport- 2009-detailed-summary.pdf ICRIER (2008): Impact of organized retailing on unorganized sector, New Delhi: ICRIER Berkeley Electronic Press, 2011 Roy, Sauyma(2008)“Prices 30% cheaper at organized stores” :study Mint, May Produced by The Berkeley Electronic Press, 2012 19 Swapna Pradhan (2009), “Retailing Management, Text & Cases”, Tata McGraw Hill, New Delhi. Srivastava, R.K. (2008) “Changing retail scene in India”, International Journal of Retail and Distribution Management, Vol Swar, B.N. (2007) “Challenges and Opportunities of Organized Retailing in India”, Journal of IMS group, Vol http://www.economist.com/node/21541017 Technopak (2011), Report on Emerging trends in Indian Retail and Consumers, 2011. Tendai, M and Crispen, C. (2009) “In-store shopping environment an impulsive buying”, African Journal of Marketing Management, Vol